During a ceremony organized on Saturday evening in the presence of an audience of tourism professionals, partner travel agencies and customers in Tunisia, RAM detailed the broad outlines of this vision which aims for a target fleet of 200 aircraft and a network of 143 destinations through the opening of medium-haul and long-haul lines on four continents.
In perfect harmony with the 2024-2037 vision, the national carrier has also launched a new brand platform with a digital orientation through the new signature #DREAMAFRICA #MEETMOROCCO, reaffirming its commitment and its conviction of the potential that the African continent abounds.
This strategy thus reflects RAM’s ambition to establish itself as a leader on the continent and promote Morocco and Africa.
In the presence of the Head of Market Animation Maghreb, Middle East & Asia, Hassan Benbrahim and employees of the Tunisia Regional Representation of RAM and more than 200 guests, the Tunisia Regional Representative of RAM, Mohammed Issam Mosseddaq underlined that this vision offers broad opportunities to partners in the Tunisian market for business growth and a win-win partnership with RAM.
The national company, he continued, supports the development of the entire African continent with very promising growth prospects for all of the company’s markets and also in new markets.
Referring to the customer experience, Mr. Mosseddaq explained that the company offers very optimal connections from/to Tunis via its strategic hub of Casablanca, adding that passengers who travel with RAM internationally with a transit time of more than 8h will systematically benefit from support, like passengers traveling between Tunis and the Iberian Peninsula and vice versa.
In accordance with this new vision, the national company has set impressive objectives with a target offer of a capacity of 38.6 million seats, traffic of 31.6 million passengers, or a occupancy rate of 82%.
Royal Air Maroc connects Casablanca to Tunis with two daily flights, with departures from Casablanca at 8 a.m. and 2 p.m. and departures from Tunis at 12 p.m. and 6 p.m., which connects the company’s domestic, African, American and Iberian Peninsula networks. .
For the period of November and December 2023, the flight schedule between Tunis and Casablanca remained stable, flights are operated by B737-800 with a capacity of 159 seats divided into 12 seats in Business class and 147 seats in economy class.
With a fleet of more than 50 aircraft and a network of more than 80 destinations, RAM is a member of the Oneworld alliance of 13 airlines committed to providing the highest level of service and amenities to nearly 1,000 destinations. in 170 countries.
On the sidelines of this ceremony, prizes were awarded to the network of Royal Air Maroc partner sellers in Tunisia, to reward their commercial performance for the 2022-23 financial year.
This meeting was marked by the presence of a large number of partners, which testifies to the interest given by RAM to the Tunisian market, which continues to gain in importance on the commercial level.
Interview Title: Setting Sights on the Skies - RAM’s Vision for African Aviation
Interviewer: Welcome to Time.news! Today, we’re exploring the ambitious new vision of Royal Air Maroc (RAM) with our guest, aviation expert and analyst, Dr. Amina Chahed. Thank you for joining us, Dr. Chahed!
Dr. Amina Chahed: Thank you for having me! It’s a pleasure to discuss such an exciting development in African aviation.
Interviewer: RAM recently unveiled a vision targeting a fleet of 200 aircraft and expanding to 143 destinations. What do you think prompted this strategic move?
Dr. Chahed: RAM’s vision aligns with the growing demand for air travel within and outside Africa. As economies develop and the middle class expands, more people are seeking opportunities for travel, whether for business or leisure. By targeting a larger fleet and more destinations, RAM is positioning itself to meet this demand head-on.
Interviewer: The new brand platform, highlighted by the #DREAMAFRICA and #MEETMOROCCO campaigns, showcases a commitment to promoting Morocco and the broader African continent. How important is branding in the competitive airline industry?
Dr. Chahed: Branding is vital in the airline industry, especially as competition intensifies. A strong brand can differentiate an airline and provide a sense of identity to its customers. RAM’s new focus on digital orientation is also crucial, as modern travelers increasingly rely on digital tools for seamless experiences. This digital push can enhance customer engagement and loyalty, which are fundamental for attracting and retaining travelers.
Interviewer: In the recent event in Tunisia, RAM emphasized partnerships with local agencies and the potential for business growth. What does this mean for the Tunisian market and other African countries?
Dr. Chahed: This collaborative approach is key for mutual growth. By fostering partnerships with local travel agencies, RAM can tap into the regional knowledge and expertise of these partners, ensuring that they meet the unique needs of the Tunisian market. Additionally, this strategy can stimulate local economies, increase tourism, and create job opportunities, contributing to overall development in African countries.
Interviewer: Speaking of regional growth, how significant is RAM’s hub in Casablanca for connecting passengers traveling to and from Tunisia?
Dr. Chahed: Casablanca’s strategic location as a hub is crucial for RAM’s operations. It acts as a gateway not just for Morocco but for the entire African continent. By offering optimal connections through Casablanca, RAM can provide travelers with convenient transit options, enhancing the overall travel experience. This is particularly important for long-haul flights, where efficient connections can save passengers valuable time.
Interviewer: With such promising growth prospects, what challenges do you foresee for RAM in implementing this vision?
Dr. Chahed: Challenges include navigating regulatory environments across various African nations, as each has different aviation policies. Additionally, investments in infrastructure such as terminals and air traffic management systems are necessary to support increased capacity. maintaining service quality and customer satisfaction while scaling operations will be crucial.
Interviewer: Great insights, Dr. Chahed! how do you envision RAM’s role in shaping the future of African aviation?
Dr. Chahed: I see RAM becoming a leader in promoting connectivity within Africa and beyond. Their ambitious plans could inspire other African carriers to elevate their services, which is essential for the continent’s economic growth. If RAM successfully executes their vision, they will significantly contribute to enhancing mobility across Africa and linking it to global markets.
Interviewer: Thank you so much for sharing your expertise, Dr. Chahed. It’s evident that RAM’s ambitious vision could mark an exciting chapter for African aviation!
Dr. Chahed: Thank you! I look forward to seeing how these developments unfold.
Interviewer: And thank you to our listeners for tuning in to Time.news! Stay informed as we continue to explore critical developments shaping our world today.