Wednesday, 18 December 2024 – 08:07 WIB
Prilly Latuconsina. Photo: Instagram/prillylatuconsina96
jpnn.comJAKARTA – Hard Rock FM has officially transformed into The Rockin’ Life (TRL), a digital media platform for the young urban generation.
This change was marked by a record-breaking 40 hour non-stop broadcast, “Good Morning Hard Rockers Show (GMHR) 40 Hours”, on TikTok and the Hard Rock FM radio network.
“We want to create a new experience for listeners with content that is more relevant and interactive,” said Debur Riak Segara, Program Director of TRL, in his statement, Wednesday (18/12).
The success of GMHR 40 Hours cannot be separated from the collaboration with TikTok LIVE as an official partner.
More than 300,000 livestreaming viewers with a total of 1.4 million likes made this program one of the biggest digital events in Indonesia.
“This collaboration proves that TRL can be a platform that connects urban lifestyles with the latest digital trends,” added Debur Riak Segara.
This program presents well-known guest stars, such as Prilly Latuconsina, Adrian Khalif, GAC, RAN and Sheryl Sheinafia.
GMHR 40 Hours attracts more than 200,000 on-air listeners on the Hard Rock FM radio network.
RAN and Prilly Latuconsina enlivened the 40 hour non-stop broadcast of The Rockin’ Life.
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