DECRYPTION – Their growth draws a curve opposite to that of the global automotive market.
They are called Phantom, Huracan, Elva, Purosangue… Only the richest millionaires and billionaires can afford these luxury cars, sports supercars, sedans from legendary brands or extraordinary SUVs.
Paradoxically, these models whose prices align five to six zeros behind a number have never sold so well. Their growth draws a curve opposite to that of the global automobile market, which has been shrinking for four years. The most expensive, costing more than $500,000, should even achieve the highest annual growth, more than 14%, according to a McKinsey study published this summer. Shortages of semiconductors, the repercussions of inflation, geopolitical tensions seem to have no hold on this niche market.
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At the end of August, Stephan Winkelmann, the boss of Lamborghini, the Italian brand of the Volkswagen group, was pleased to have already pre-sold all of its production until the beginning of 2024: “We have a very strong…
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