The truck of Ree Automotive
REE Automotive, a technology company that develops and manufactures electric platforms and vehicles, announced today (Thursday) business collaborations with the first authorized car distributors in the US that will offer electric cars powered by REE to customers who wish to make the transition to electric commercial vehicle fleets.
This move was carried out as part of Re’s market penetration strategy which includes signing business agreements with authorized distributors. The company aims to start supplying REE vehicles to US distributors in the fourth quarter of 2023.
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REE will offer training to distributors to enable their vehicle technicians to service vehicles powered by REE. Rhee reveals the names of the first authorized distributors that the company has reported first sales. These include Pritchard EV, a national distributor and subsidiary of the Pritchard Companies and Tom’s Truck Center of Southern California. Also, Rhee announced today the signing of Industrial Power & Truck Equipment (IPT) and New England Truck Solutions (NETS) as new distributors for the American market.
Rhee has signed an agreement with Mitsubishi HC Capital America that will provide tailored financing solutions to distributors in Rhee’s distribution network. The agreement aims to streamline the process of obtaining the financing required for the purchase of vehicles powered by REE by the distributors. In addition, Mitsubishi HC Capital will leverage existing partnerships to allow REE to increase its distribution network in North America. “By helping companies achieve their environmental, social and corporate (ESG) responsibility goals, we have the opportunity to positively impact the world around us and that happens through partnerships like the one we have with Rhee,” Kirk Mann, senior vice president and general manager of transportation finance at -Mitsubishi HC Capital America.
Daniel Barel, co-founder and CEO of REE: “We have set the goal of 2023 as the year in which we will significantly increase the market share in the US. As part of the strategy of penetrating the market and bringing vehicles based on REE’s technology to owners of vehicle fleets in the US, we recognize the importance of having to the relationship between vehicle distributors and fleet owners, especially in the areas of maintenance and support. We are progressing on our way to building a national network of authorized distributors with partners such as Pritchard EV and Tom’s Truck Center, Industrial Power and Truck Equipment and New England Truck Solutions who show a real commitment to promoting electric vehicles and providing the ultimate EV experience to their customers. Together with leading companies such as Mitsubishi HC Capital, we will be able to help companies obtain the necessary financing and smoothly make the transition to electric vehicles and the required charging infrastructure.”
“As a leading fleet agency, we are seeing a real surge in demand for electric commercial vehicles and electric work trucks,” said Ryan Pritchard, chief revenue officer of Pritchard EV.
“REE Automotive manages to redefine the field of purpose-built vehicle fleets and we are excited to include their vehicles in our list of offers to customers. Vehicles based on the REE platform set a new standard in commercial electric vehicles, with a large interior space for any vehicle size, optimal ergonomic driving and ease of maneuvering. Together , we will be able to provide excellent solutions in the shipping market in the middle and last segment (the mid-mile and the last-mile) with a low total cost of ownership.”
“California fleet operators large and small are making the transition to electric vehicles, and our goal is to ensure that transition is seamless,” Kay said. C. Heidler, CEO and President of Tom’s Truck Center.
“We partner with REE for its superior electric vehicle technology, which gives us the flexibility and maneuverability to meet the needs of our customers in California. When driving on city streets, the REEcorners™ all-wheel steering technology will allow you to make sharp turns and get in and out of tight spaces with ease. With the productivity and maintenance benefits of REEcorner™ technology, along with the fact that we provide fast electric DC charging at level 3 along the frequent travel routes of customers, we strive to provide a new level of experience for our customers.”
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