Czech Tourism announces new tourist attractions, festivals and hotels in Prague
“I recommend a mother-daughter trip to Prague for Korean mothers and daughters.”
At the Czech-Prague Tourism Board roadshow held at the Ambassador Seoul Pullman in Jung-gu, Seoul on the morning of the 28th, Michael Prohaska, head of the Korean branch of the Czech Tourism Board, said, “Prague is a women-friendly city, romantic, and easy to access because the city itself is not large, so mothers and daughters can travel together.” “It’s the perfect place to go,” he said.
Recently, the Czech Tourism Board is running a mother-daughter travel campaign jointly with Korean Air, promoting ‘Prague’ as a travel destination loved by women. Through this campaign, we are promoting romantic cities, architecture, design, culture, and small boutique hotels.
In relation to this, officials from the Czech Tourism Board, the Deputy Minister of Regional Development of the Czech Republic, the Czech Embassy in Korea, the Prague City Tourism Office, and Prague Airport attended and revealed romantic travel news about their trip to Prague.
Major festivals and events include the Prague Christmas Market (November 30 – January 6, 2025), the Prague Easter Market (April 2025), and the Prague Spring Music Festival (May 12 – June 3, 2025).
In particular, the ‘Prague Spring Music Festival’ is the largest music festival in the Czech Republic and is scheduled to be grandly decorated to celebrate its 80th anniversary. This year’s festival included a recital by pianist Cho Seong-jin.
New tourist attractions include the Clementinum Astronomical Tower & Baroque Library, the nostalgic Tram No. 42, and the Old City Hall. Many new hotels are also opening. The Cloud One Prague, Dominican Hotel, W Praha, and Fairmont Golden Praha will be built.
On this day, about 13 Czech tourism-related officials, including Czech Deputy Minister of Regional Development Jan Pluxa, Prague City Tourism Board, and Prague Airport, attended the Czech Tourism Board roadshow and announced new Prague travel news targeting the Korean market.
Additionally, the benefits of the ‘Prague Visitor Pass’, a travel discount voucher, have been strengthened. In addition to free admission and discounts to over 70 tourist attractions, experience programs such as classical music, jazz concerts, and guided walking tours are also provided at discounts or free of charge.
Meanwhile, the number of Koreans visiting the Czech Republic in 2023 was approximately 240,000, representing a recovery of approximately 65% compared to 2019 before COVID-19. Currently, Korean Air is the only airline that operates direct flights between Incheon and Prague 3 to 4 times a week.
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