The longest Super Bowl in history with the participation of pop star Taylor Swift attracted record ratings on US television. According to the broadcaster CBS, an average of 123.4 million TV viewers saw the Kansas City Chiefs beat the San Francisco 49ers in Las Vegas in the NFL final (25:22 nV).
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Never before has a program in the United States attracted a larger audience.
The previous number one was also a Super Bowl; the 50th edition in 2016 between the Denver Broncos and the Carolina Panthers (24:10) was watched by an average of 112.34 million viewers.
This year’s figure includes all broadcasting platforms, including Paramount+ and Nickelodeon, according to CBS. As many as 202.4 million people saw at least parts of the spectacle. In the list of the most-watched US programs in history, Super Bowls are in places one to ten. The last episode of the TV series “M*A*S*H” follows in eleventh place (105.97/1983).
Away from sports, there was more attention than usual on the Super Bowl before the final, as the romance between Swift and Chiefs pro Travis Kelce attracted many new fans. This was obviously also reflected in the quota.