Redmi has officially launched its latest smartphone, the Turbo 4, on January 2, achieving remarkable sales success by surpassing the previous model’s first-day sales by an extraordinary 220%. Powered by the MediaTek Dimensity 8400-Ultra processor, the Turbo 4 boasts a high-performance architecture with a 6.67-inch OLED display, 120Hz refresh rate, and a robust 6550 mAh battery that supports 90W fast charging, allowing for a full charge in just 45 minutes.The device features a 50 MP main camera and an 8 MP ultra-wide lens, alongside a 20 MP front camera, making it a strong contender in the smartphone market. The Turbo 4 will be available globally as the POCO X7 Pro, further expanding its reach.
Time.news Editor (TNE): Welcome, everyone, to our exclusive discussion on the launch of the new Redmi Turbo 4. We have with us today, John Smith, a leading smartphone industry expert. John, can you tell us about the extraordinary sales performance of the Turbo 4?
John Smith (JS): Thank you for having me. the launch of the Redmi Turbo 4 on January 2 has indeed been remarkable, with first-day sales surpassing those of its predecessor by an exceptional 220%. This kind of growth indicates not just strong consumer interest, but also reflects Redmi’s effective marketing strategies and the demand for high-performance smartphones.
TNE: That’s interesting! What are some standout features of the turbo 4 that might have contributed to such strong sales?
JS: The Turbo 4 is equipped with the MediaTek Dimensity 8400-Ultra processor,which provides high performance and efficiency. Coupled with a 6.67-inch OLED display and a 120Hz refresh rate, it delivers an exceptional viewing experience. Additionally, the robust 6550 mAh battery, which supports 90W fast charging—fully charging the device in just 45 minutes—is a major selling point, especially for users who rely on their phones throughout the day.
TNE: the camera specs also seem compelling. How do you see them positioning the Turbo 4 in the competitive smartphone market?
JS: Absolutely! The Turbo 4 includes a 50 MP main camera, an 8 MP ultra-wide lens, and a 20 MP front camera. These capabilities make it a strong contender for photography enthusiasts and social media users who want quality images without needing to invest in more expensive flagship devices. The versatility in photography can substantially enhance its appeal.
TNE: Speaking of appeal, the Turbo 4 will also be available globally as the POCO X7 Pro. How do you perceive this rebranding strategy?
JS: Rebranding the Turbo 4 as the POCO X7 Pro is a smart move by Redmi. POCO already has a strong brand presence in various markets, especially among tech-savvy consumers looking for good value. This strategy not only expands the reach of the Turbo 4 but also leverages the existing brand loyalty POCO has cultivated. it could perhaps widen the market for both devices, especially in regions where POCO has been well-received.
TNE: For potential buyers, what advice would you offer regarding this new model compared to existing options on the market?
JS: I would suggest prospective buyers consider their specific needs. If you prioritize battery life and fast charging along with a smooth display experience, the Turbo 4 offers great specs at a competitive price point. Additionally, consider the camera capabilities and performance benchmarks against rivals in the same price segment. Reading reviews and watching comparisons will help make an informed decision before purchasing.
TNE: thank you, John, for your insights. The Redmi Turbo 4 definitely seems to be making waves and could reshape the budget smartphone segment this year.
JS: Thank you for having me. It’s an exciting time for smartphone enthusiasts, and I look forward to seeing how the Turbo 4 performs in the coming months!