2023-06-08 20:26:53
“Advertisers have never been approached on issues relating to advertising,” notes Jean-Luc Chetrit, CEO of UDM. Trademark Union
For the director general of the Union des Marques, the measure advocated by deputies is a false good idea.
Remove all forms of advertising after 8 p.m. on the antennas and the France Télévisions platform? This is one of the shocking proposals of the parliamentary report on the future of public broadcasting, written by deputies Jean-Jacques Gaultier (LR) and Quentin Bataillon (Renaissance). And it does not appeal to advertisers at all.
For seven months, the deputies carried out 75 hours of hearings, questioned more than 200 players in the sector; Nevertheless, “advertisers have never been solicited on matters relating to advertising“, underlines Jean-Luc Chetrit, the general manager of the Union of brands (UDM), which brings together 250 members, including 41 in the top 100 advertisers in France. Result? A report “far from the reality of the practice of advertisers».
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To begin with, the church must be put back in the middle of the village. “Sponsorship between 8 p.m. and midnight on France Télévisions represents less than 5 minutes, or 2% of airtime each day. We cannot speak of presence…
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