New Delhi: The country’s most valuable company Reliance Industries has created a stir in the mobile market after telecom. The company has kept the prices of its brand Campa Cola products much lower than other companies. Due to this, Coca-Cola and PepsiCo are facing a huge challenge. Mukesh Ambani’s company is now working on the same strategy in the market of chips, namkeen and biscuits. Reliance Consumer Products is giving around 6.5 percent margin to super stockists whereas other companies are stuck at 3 to 5 percent. According to a report of Business Standard, Reliance Consumer Products is playing a big bet in the snacks market. In the chips and namkeen market, the company has Alan Bugles and Snactac brands while its biscuit brand is named Independence. The company is also giving 8 percent margin and 2 percent performance based incentive to distributors. Other brands are giving 6 to 6.5 percent margin to distributors. Similarly, Ambani’s company is giving 20 percent margin to retailers while other companies are giving them 8 to 15 percent margin.
Alan’s Bugles Chips: Mukesh Ambani brings corn chips, you will get tomato, cheese and salty flavors for Rs 10
Who is at risk?
PepsiCo, Britannia, Haldiram and other local companies have dominated the country’s snacks market. India’s snacks market was valued at Rs 42,694.9 crore in 2023, which is expected to reach Rs 95,521.8 crore by 2032. It is expected to grow at a rate of about nine percent annually. Reliance Consumer had announced its entry into the FMCG market in 2022. In May last year, the company announced the launch of General Mills’ brand Alan Bugles in the US to India.
Interview between Time.news Editor and Telecom Expert
Editor: Welcome to Time.news! Today, we have Dr. Anjali Kapoor, a leading expert in the telecom industry, with us to discuss the recent developments surrounding Reliance Industries and its impact on the mobile market. Thank you for joining us, Dr. Kapoor.
Dr. Kapoor: Thank you for having me! It’s a pleasure to discuss such an exciting topic.
Editor: Let’s dive right in. Reliance Industries has been making headlines again. What specific moves has the company made in the mobile market that you think have created such a stir?
Dr. Kapoor: Absolutely. Reliance has been pushing the boundaries with its telecom services after the launch of Jio, which disrupted the market in 2016. Recently, they have introduced new plans and services that are notably competitive, focusing on enhanced speeds, greater data allowances, and bundled offers that are appealing to both urban and rural customers.
Editor: Fascinating! How do you think these new offerings will impact their competitor companies?
Dr. Kapoor: The competition is definitely heating up. Rivals like Airtel and Vodafone-Idea are already under pressure to innovate and match Reliance’s aggressive pricing and service packages. This could lead to a price war, which may benefit consumers in the short term but could harm carrier profitability in the long run.
Editor: Interesting perspective! Do you believe that Reliance’s actions are changing consumer behavior in the mobile market?
Dr. Kapoor: Definitely. With Reliance’s focus on affordability and accessibility, we’re seeing more consumers embracing digital technologies, especially in rural sectors. Increased smartphone penetration, combined with Reliance’s offerings, is empowering these consumers with access to information and services that were previously out of reach.
Editor: That’s a significant change. Given such rapid developments, how do you assess the regulatory environment? Is it keeping pace with the innovations we’re witnessing?
Dr. Kapoor: The regulatory framework in India is evolving, but it often struggles to keep up with the pace of technological advancements. The Telecom Regulatory Authority of India (TRAI) is working to adapt regulations, but there are challenges, particularly regarding fair competition and ensuring that consumer interests are protected.
Editor: With technology evolving so quickly, what do you see as the next big trend in the telecom sector?
Dr. Kapoor: I believe 5G adoption will be the next game changer. As companies like Reliance invest in 5G infrastructure, we’re likely to see new applications emerge—from enhanced mobile broadband to IoT connections in smart cities. This could push the telecom industry into a new era of connectivity.
Editor: Exciting times ahead! Dr. Kapoor, what advice would you give to consumers who are navigating these changes in the mobile market?
Dr. Kapoor: It’s essential for consumers to stay informed and compare various plans and services. With so many options available, they can make choices that best suit their needs and budgets. Additionally, consumers should be aware of the fine print—understand pricing structures, data limits, and service quality.
Editor: Thank you, Dr. Kapoor, for your insights into the rapidly changing landscape of the telecom market and the significant role Reliance Industries is playing. It has been enlightening!
Dr. Kapoor: Thank you! I enjoyed our discussion, and I look forward to seeing how this industry continues to evolve.
Editor: And thank you to our readers for tuning in to this engaging conversation. Stay connected for the latest updates in the telecom sector with Time.news!