2024-07-10 19:57:49
The interaction with our banco It doesn’t end when you open a savings account or close a loan. After that, various needs arise that lead us to seek contact with the financial institution.
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However, no matter how many customer service staff a bank has, it is not always enough to serve all its users. The problem is exacerbated when the need for interaction is not complex, but you still have to wait a few minutes to get an answer on the phone.
To solve this problem and by using artificial intelligence, Banco de Crédito del Perú (BCP) has provided its clients with a WhatsApp channel. Knowing that only the use of the channel is guaranteed, BCP developed a communication campaign on digital platforms, public roads and radio, which led them to win the Effie gold in the Banking and Finance category.
Anna Lenka Jáuregui from BCP in Brands & Markets
Anna Lenka Jáuregui, director of Marketing and Customer Experience at BCP, said on the Marcas & Mercados program on Perú21TV that the success of the campaign lies in the solution it provides to a real problem. The bank implemented the channel with the challenge of changing the habits of its customers.
“The campaign was born with such a simple creative idea: if you do everything through WhatsApp, why not do everything through WhatsApp with your bank?” explained Járegui.
The Juju agency suggested the idea to BCP, with whom they had recently started a relationship. Járegui mentioned that not only did they like the proposal, but also that the agency suggested it to draw attention in a “fun” way.
The executive said, taking advantage of the popular tarot posters in the busiest areas of Lima, they did their part inviting people to find out about their future and even ‘half a block’ using a real phone number to call the get information through WhatsApp.
The public responded by asking questions about this tool, and they were then answered: “If you order the tarot through WhatsApp, now you can do such operations with your bank in the same ways.”
This innovative idea, which is solving one of the main problems of banking customers, deserved the Effie award. See the full program at Peru21TV.
Details
BCP He received the gold Effie for the WhatsApp channel campaign and the El regalatón del Cuy Mágico campaign, in the Banking and Finance category.
Yes won a Gold Effie in the Service Line Extension category and a Bronze in the Banking and Finance category.
The clock Web Series: BCP’s In the Mind of the Villain won an Effie Gold in the Branded Content category.
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