Bowen Yang Joins Jon Hamm and Scarlett Johansson in Star-Studded RITZ Super Bowl Ad
A new era of snacking is on the horizon, as RITZ prepares for its first high-dollar Super Bowl commercial in 2026, featuring a dynamic trio of stars: Bowen Yang, Jon Hamm, and Scarlett Johansson. The ad campaign,unveiled in late November,comes on the heels of Yang’s departure from saturday Night Live and signals a strategic shift for the iconic cracker brand toward broader depiction and a more cinematic advertising approach.
RITZ Seeks to Broaden Appeal with New Campaign
The upcoming Super Bowl spot builds on last year’s ad, aiming for a more expansive and visually compelling execution. mondelēz International seeks to introduce “new salties, new personalities, a new setting” to reach a wider audience.
Bowen Yang: A Representative Choice – Yang’s casting reflects RITZ’s diverse consumer base,encompassing all generations,ethnicities,and household types. His background-born in Australia to chinese parents,raised in Canada,and openly gay-adds representational depth.
Ad Timing – It’s unclear if the commercial was filmed before or after Yang’s departure from Saturday Night Live after Season 51.
Yang’s Future Projects – Yang continues to co-host the podcast Las Culturistas with Matt Rogers and will appear in the upcoming film adaptation of The Cat in the Hat, alongside Bill Hader.
