Shoppers gain fresh access to Roku’s advanced display lineup as Roku’s 55-inch and 65-inch Pro Series LX OLED TVs return to stock on Amazon following a popular launch in late October.
Amazon Restocks Pro Series LX OLED Sizes
Both models returned to Amazon’s inventory. The 55-inch version is listed at $1,299.99.
The 65-inch variant is priced at $1,599.99.
The restock follows a retail rollout that began in October after Roku announced the displays in September.
The Pro Series LX tier sits above the brand’s earlier, more affordable QLED and standard Pro Series OLED lineups.
This expands the company’s hardware footprint beyond its historical focus on streaming sticks and licensed operating systems.
Both OLED series are a part of the 2026 Roku Pro line and include the Roku Pro Series OLED TV, released last month, and the Roku Pro Series LX OLED TV, released this week.
Specifications and Gaming Performance Come to Light
The Pro Series LX line introduces several technical improvements over the standard Pro Series OLED models released in September.
Both tiers feature 4K resolution, ultra-thin metal bezels, and razor-thin top halves. The LX models incorporate an advanced polarizer designed to reduce room and direct sunlight reflections.
Audio capabilities include built-in speakers supporting Dolby Atmos. Visual performance is backed by Dolby Vision, HDR10+, and HLG support on both lines.
The LX variants support a 144Hz variable refresh rate (VRR) for gaming setups. They also support Automatic Game Mode and FreeSync Premium, improving upon the standard Pro Series’ 120Hz refresh rate.
The LX models ship with an upgraded Roku Voice Remote Pro featuring backlit buttons, a rechargeable USB-C battery, and hands-free voice control.
The Roku Pro Series LX OLED TV is Roku's most advanced TV yet, delivering a stunningly bright picture, a dynamic range of colors, a 144Hz variable refresh rate (VRR), and an advanced polarizer that cuts room reflections,
Roku says.
Rivals Respond to Market Pricing
Roku’s entry into the OLED market brings competitive pricing that has already prompted changes among established rivals.
Standard Pro Series OLED models launched at prices starting at $999.
The LX models carry suggested retail prices of $1,299 for the 55-inch size and $1,600 for the 65-inch version. Standard Pro models have seen early discounts ranging from $100 to $200 off.
LG’s 55-inch OLED Evo AI C6 is currently discounted to $999.99 at Amazon—representing a 29 percent savings and its lowest price ever—while the corresponding 65-inch model is reduced to $1,399.99.