Roldin (photo by Miri Davidovich)
Roldin launches a new campaign to launch the 2021 collection of the most famous donuts on Hanukkah, in a particularly creative collaboration with international artist Maor Zabar. The campaign was created by the advertising agency NEW, owned by Tzur Golan, and is a direct continuation of the language of the brand’s fashionable campaigns, which began six years ago.
This year, a collection of artistic umbrellas inspired by the donuts was created, and for the purpose of designing and manufacturing the umbrellas, Maor Sabar and the MUSTACHE studio of the puppeteer Orgad Edri were recruited. Sabra, who is known as a hat maker and as the one who designed the Brazilian Neta dress for the Eurovision final, has an impressive resume and has won several awards during his 15-year career, including his designs in theater and dance. Orgad is known as the one who builds the costumes and masks for the singer in the mask.
The new donut collection is made entirely by hand. The unique campaign will go up on television, billboards, digital advertising, on social media and at Roldin branches across the country.
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Maor Zabar, Kobi Hakak and Noa Bachar Aharoni. Photo: Avi Levy
Noa Bachar Aharoni, CEO of Roldin, said that “Every year we at Roldin think about how to bring the next thing to our customers. The new campaign and the umbrellas designed by Maor are a work of art just like all of Roldin’s donuts throughout the years.”
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