The advertisement was filmed in the orchards of Kibbutz Gat in the shade of the orange trees, with the actors and extras representing the kibbutz members, some of whom are even cast from the kibbutz. According to Sharona Weintraub-Zigdon, local market manager of Gnir-Primor, the reason for choosing Bruni is its natural connection with Primor brand values which are health, naturalness, humor, lightness, healthy lifestyle, lifestyle.
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“During the filming we had a lovely day full of sun between rainy and gray days. Roni enjoyed every moment and showed freshness, energy during the whole long filming day that lasted into the night.” The Primor brand is the leading squeezed juice brand in Israel, holding over 55% of the market share.