The famous producer of soap operas that have ranged from children’s plots to some more mature ones, has always ensured plots of social conscience and in the midst of the presentation of its project most current Dads for Convenience, He also released a book to talk about this work.
“It is important to realize that it does not matter whether we do it intentionally or unintentionally, all the content we make communicates something and we should always ensure that we transmit a positive message“said the producer at a press conference, in the context of the 40 years it has been in production.
But this ideology of carrying good messages that reflect real society came from its beginnings in the television.
“I was very lucky that the first place I had to work was Sesame Street, There I learned what it means to work with researchers, educators and touch on current issues to approach audiences with something more than entertainment,” he said. Ocampo.
This is how the book titled Showrunning for Entertainment with Social Impactwhich was made from the work of the production company and in it the way in which the programming of Ocampo on topics such as diversity and inclusion, among others.
But also, his new soap opera was presented Dads for Conveniencewhich will include a nostalgic cast of novels such as SOS Mission, Alegrijes and Rebujos, Daniela’s Diary and other stories from the past.
“Families are not all the same, there is diversity in them and that is exactly what I wanted to reflect in this telenovela”, said the producer, who also touches on topics such as teenage pregnancy and sexually transmitted diseases.
In this celebration, a compilation of songs from the production company’s soap operas was made that include the voices of María Chacón, José Ron, Daniela Lujánamong others.
Dads for Convenience will arrive on the Canal de las Estrellas from October 21.
BOX
Beyond entertainment
Thanks to its production Overcome Fear achieved notable results in the audience:
- 95% high recall of the prevention message against gender-based violence.
- 64% identified the importance of preventing teenage pregnancy.
- 57% recognized issues of sexually transmitted infections and the need for
prevention.