2023-09-08 12:37:08
A blue jersey and almost immaculate white shorts to try to win the first world champion title in the history of the French XV. This is the challenge that the Blues will tackle starting this Friday, with the opening match against New Zealand. But it will be without their sponsor Altrad, although present all season long on their jersey.
A rule imposed by the International Federation. World Rugby in fact prohibits all nations present at the World Cup from displaying a sponsor on their jersey. Nothing to do, therefore, with the legal troubles of Mohed Altrad, convicted of corruption last December.
“L’Altradico” will not take place
This remains a somewhat special rule. Because if in football, all international matches of the selections are concerned, for rugby, this ban only takes place for World Cup matches. This is why we were able to see the French XV wear a completely different jersey during the test matches in August against Scotland, Australia and even Fiji.
The logo of the company, specializing in construction, will therefore not appear large on the chest of the Blues, nor on that of the All Blacks. Altrad being the main sponsor of the New Zealand ogre, “Altradico” will therefore not take place.
THE NEW FRANCE XV JERSEY FOR THE 2023 RUGBY WORLD CUP IS HERE!!! ????????❤️
A jersey with a new blue, France blue, that of our flag.Since 2018, we have been writing our history with amateur rugby. First supporters, first pillar of the XV of… pic.twitter.com/WJP5eEX68N
— le coq sportif (@lecoqsportif) April 6, 2023
Information which is not new, since this was also the case during the 2019 World Cup in Japan. “There are no bad surprises. World Rugby always gives priority to the sponsors of the competition and we understand that,” explained Mohed Altrad to our colleagues at that time. Noon Olympic. The only sponsors on the jersey will therefore be those of the 2023 World Cup, affixed at the last moment.
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