Russian spending in mobile applications for the year exceeded $ 1.5 billion

Russian users spent $ 1.58 billion in mobile applications last year, RBC writes, citing the results of a study by the analytical company App Annie. Russians’ spending increased by 19% over the year.

At the end of the year, mobile app users’ spending all over the world grew at a similar pace and reached $ 170 billion. China became the leader in the world ranking in terms of this indicator, where spending on in-app purchases increased by 14.5% to $ 57 billion. , + 24%) and Japan ($ 20 billion, + 2%). Russia ranked 11th in the world ranking, as in 2020.

Most of all, users in Russia, as well as in other countries, spent on mobile games. The country spent $ 1 billion for these purposes, worldwide – $ 116 billion. Last year, games were downloaded 2.73 billion times in the country, which is 30 million more than a year earlier.

The average Russian spends 4 hours 10 minutes a day in mobile applications (in 2020 – 3 hours 48 minutes). According to this indicator, Russia also took 11th place in the world ranking. Mobile apps take longer for Russian users than watching TV, which takes an average of 3 hours 31 minutes a day, according to Mediascope.

TikTok has become the most popular app in the country in terms of both time spent on it and the number of downloads. Telegram, WhatsApp, Instagram and GetContact were also among the leaders in terms of the number of downloads last year.

Russians also began to spend more time in streaming service applications. The number of hours increased in 2021 by 61% compared to the pre-pandemic 2019.In the world, the largest increase was recorded only in Indonesia – 140%.



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