SOKOLOV confirmed the status of the favorite jewelry brand of Russians
Jewelry brand SOKOLOV has been ranked first in the Jewelry category for the second year in a row in an online survey conducted by Online Market Intelligence (OMI) in 2021. Since 2020, the share of brand mentions has grown by 7.6 p.p. and amounted to 35.6%. The top three also includes brands such as SUNLIGHT and 585 * GOLD.
The research project “Favorite Brand of Russians” has been conducted annually since 2008 by OMI. The number of respondents includes more than 1,500 people from among people aged 18 – 55 years, living in cities with a population of over one million people.
“Over the past year, the SOKOLOV retail network has quadrupled, along with this the number of marketing activities has grown, our online channel has been launched and is developing,” says Alexey Karev, SOKOLOV Marketing Director. – In turn, the share of the SOKOLOV brand on the Russian jewelry market, according to Euromonitor, today exceeds 25%, and Brand Awareness reaches 90% (induced knowledge). It is the constant development and attention to our customers that allows us for the second year in a row to occupy the position of the favorite brand of Russians, which is undoubtedly a great victory for us. “
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