iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted ads. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found hear.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads.Consent is granted for a period of 1 year (though, it is indeed limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of the so-called legitimate interest. you can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device,Use of limited data to select advertisementsUsing profiles to select personalized content,Creating profiles for personalized content,Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources,Using profiles to select personalized advertisingDevelopment and improvement of services,Creating profiles for personalized advertisingContent performance measurement,Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 Except for a few special advertising formats, where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 you can choose settings separately for other websites of our company. However, if you grant consent to targeted advertising on them, we will assume that you have also granted it for the sites iDNES.cz, lidovky.cz,Expres.cz and Antiyoutuber.cz
How can companies ensure they are compliant with rising privacy regulations in their advertising strategies?
Interview between Time.news Editor and Advertising Expert
Time.news Editor (TNE): Good day, and welcome to our special segment! Today, we have a engaging guest with us, Dr. Sarah Mitchell, an expert in digital advertising strategies. Thank you for joining us, Dr.Mitchell!
Dr. Sarah Mitchell (DSM): Thank you for having me! I’m thrilled to be here.
TNE: Let’s dive right in. Recently, there has been a important conversation around user consent for targeted advertising, as seen on platforms like iDNES.cz. Can you explain to our audience what this entails?
DSM: Absolutely. consent-based advertising means that users agree to allow advertisers to use their data—like cookies and network identifiers—to create personalized ads.This is based on their online behavior and interests. The goal is to make advertising more relevant to the user.
TNE: That sounds like a win-win for both users and advertisers. But what about user privacy concerns? How do you think platforms can balance effective advertising with the need for privacy?
DSM: That’s a critical point. Openness is key. Platforms must clearly communicate what data is being collected and how it will be used. Offering users control over their data choices—such as opting out of certain types of tracking—can also build trust.
TNE: In the context of rising privacy regulations, how do you see the future of targeted advertising evolving?
DSM: We’re likely to see more regulations that require explicit user consent. Advertisers will have to adapt by finding innovative ways to engage users without infringing on their privacy. This could involve more contextual advertising, which focuses on the context in which an ad appears rather than user data.
TNE: That’s an interesting shift! With platforms like iDNES.cz leveraging advertising, do you think this model is sustainable in the long run?
DSM: Yes, I believe it can be sustainable if platforms continue to prioritize user consent and create a balance between monetization and user experience. Advertisers need to focus on delivering value to the user, not just pushing products.
TNE: Lastly, could you provide some insights on best practices for companies to adopt as they navigate this landscape?
DSM: Certainly! Companies should invest in educating their users about data usage, implement robust privacy policies, and continually seek user feedback. They should also enhance the relevance of their ads to ensure that users find them beneficial, not intrusive.
TNE: Dr. Mitchell, thank you for sharing your insights on the evolving landscape of advertising. It’s clear that the dialogue around user consent and privacy will shape the future of the industry.
DSM: Thank you for having me! I’m excited to see how this conversation develops in the coming years.
TNE: And that’s a wrap! Stay tuned for more discussions on current trends that impact our digital lives.