New Delhi: Diwali is over but people’s shopping continues. Heavy crowding is still being seen in the markets in many cities of the country. After celebrating Diwali till late Thursday night, people of Erode city and surrounding districts of Tamil Nadu gathered for shopping in the early hours of Friday. A special sale was organized after Diwali on RKV Road and Easwaran Kovil Street of Erode, famous for turmeric. In this, up to 80% discount was given on clothes. There were kilometers long lines to buy these clothes and by 11 o’clock all the goods were looted. During this period, sales worth about Rs 10 crore were made. According to a report in The New Indian Express, this sale was organized in Erode immediately after Diwali. Erode is also known as a hub of readymade garments. People started lining up in front of the shops as early as 3 am. Around 15,000 people from Erode, Salem, Tiruppur and Coimbatore districts had come to buy clothes at discount. There are around 80 garment shops in RKV Road and Easwaran Kovil Street. As soon as the shops opened at 3.30, people flocked to them and within a few hours all the goods were sold out.
Loot Loot! Water purifiers are available at up to 81% discount, their price has reduced by less than ₹ 6000 in Diwali sale.
Sale worth Rs 10 crore
SVN Shankar, owner of SVN Tex, said that a total sale of around Rs 10 crore was made during the sale. P Shravan Kumar, General Manager of Bharani Silks, claimed that he was the first to start the sale in Erode about 30 years ago. After that all the shops have adopted it. Initially, discounts were given only on certain clothes, but now discounts are given on all types of clothes. This special sale helps shopkeepers to clear Diwali stock while people also get the benefit of huge discounts.
He said that his shop was open at 3.30. Even before that a huge crowd had gathered outside the shop. The sale closed at 11 o’clock because by then most of the items had been sold. Shankar said that people started gathering outside the shops from 2.30 am. Some shops had sale for only a few hours while some shops had sale for the whole day. 50 to 80 percent discount was being given on clothes. Its purpose was to clear the Diwali stock. Now new stock will arrive for Christmas, New Year and Pongal.
Phones sold heavily in Diwali, these phones were in highest demand
Why buy clothes?
One customer said he didn’t plan to buy anything. He had come only to see the designs but seeing the huge discount he could not stop himself from purchasing. In this way, clothes worth Rs 20 thousand were bought in it. The customer said that the quality of the clothes was very good. Many other customers also could not stop themselves from purchasing seeing the huge discounts and excellent quality of clothes.
Interview Between Time.news Editor and Expert on Post-Diwali Shopping Trends in Erode
Editor (E): Good morning, and thank you for joining us today! In the aftermath of Diwali, we’re witnessing an extraordinary shopping frenzy in cities like Erode. To help us understand this phenomenon, we have with us Dr. Kavita Sharma, an expert in consumer behavior and retail marketing. Welcome, Dr. Sharma!
Dr. Kavita Sharma (K): Good morning! Thank you for having me.
E: Let’s dive right in! We saw that Erode experienced massive crowds after Diwali, with some people queuing as early as 3 AM for discounts as steep as 80% on clothing. What do you think drives this post-Diwali shopping behavior?
K: Well, the post-Diwali shopping frenzy can be attributed to a combination of cultural factors and significant discounts that retailers offer. Diwali is a time of celebration, but it’s also a time when many families are looking to refresh their wardrobes or buy festive attire. The allure of discounted goods is a compelling motivator, especially in regions like Erode, which is famous for its garment industry.
E: Absolutely! The statistics suggest that sales reached around Rs 10 crore in just a few hours. This is staggering. How do you think retailers prepare for such an influx of customers?
K: Retailers plan meticulously for such events. They often stock extra inventory and design marketing strategies that create excitement around their sales. In Erode, for example, with 80 garment shops on RKV Road and Easwaran Kovil Street alone, you can imagine the level of preparedness and coordination required to manage and sustain the crowd while ensuring a smooth shopping experience.
E: That’s interesting! There are also significant discounts on other products, like water purifiers going for up to 81% off. How do retailers decide which items to discount heavily?
K: Retailers assess various factors, including inventory levels, product demand, and seasonal relevance. For items like water purifiers, the post-Diwali period may be seen as a strategic time to clear out older models to make way for new stock. Additionally, as families settle back into their routines after the festive season, they might be more inclined to invest in home essentials at attractive prices.
E: The shopping was reportedly so high-energy that all goods were sold out by 11 AM. How does this rapid turnover impact future inventory and sales strategies for these retailers?
K: Rapid turnover often leads retailers to reevaluate their inventory management strategies. They might analyze which items sold out quickly to better understand consumer preferences. This data allows them to adjust their future purchasing strategies, ensuring they stock an optimal amount of high-demand products during peak shopping seasons.
E: That’s a brilliant takeaway for retailers. Lastly, what can other cities or regions learn from Erode’s success in handling this shopping surge?
K: Other regions can learn the power of community engagement and cultural relevance in planning sales. Understanding local consumer behavior, timing promotions after major festivals, and ensuring adequate stock and crowd management strategies are crucial. Additionally, creating a festive shopping atmosphere can enhance the experience and bring people together, fostering loyalty and community spirit.
E: Thank you, Dr. Sharma, for sharing your insights! It’s fascinating to see how festive shopping trends can reflect larger economic and cultural phenomena.
K: Thank you for having me! It’s a pleasure to discuss such a dynamic topic.
E: And to our readers, thank you for tuning in! Stay connected to Time.news for more updates on consumer trends and cultural events around the world.