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The paperback celebrates its 70th anniversary in 2023. In seven decades, its popularity has been growing. Sales are still strong, despite the increase in the price of paper.
The sun, the sea, and a good paperback. For 70 years, it is the object that we all take with us. Since its invention, the pocket book has lived up to its name! Initially, it was created to democratize literature. Over the years, other collections have been launched. Now, alongside books by great authors, there are as many essays as personal development books. Sales have been exponential for 70 years. After 5 years, 8 million had been sold in 1958, 30 million ten years later in 1969, and finally 81 million in 2022.
Increase in the price of paper
All publishers pay particular attention to the covers. However, now is the time to worry. In two years, the price of paper has increased by 182% and books are not immune to inflation (+5.9% in 2022). In the turmoil, sales of paperbacks do not weaken.
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