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LAS VEGAS, January 1, 2026 – Forget dedicated home theaters. Samsung is betting you’ll want a cinema *anywhere*, and their new freestyle+ projector aims to deliver just that. The portable device, unveiled ahead of CES 2026, boasts considerably improved brightness and AI-powered optimization, making impromptu movie nights or gaming sessions possible on virtually any surface.
AI-Powered Projection: Point, Place, and Play
The Freestyle+ automatically adjusts picture quality for any environment, eliminating the hassle of manual adjustments.
- The Freestyle+ features AI OptiScreen technology for automatic image optimization.
- It offers 430 ISO Lumens, nearly doubling the brightness of the previous model.
- Built-in access to streaming services and Samsung Gaming Hub provides on-the-go entertainment.
- The projector’s 180-degree rotation allows for projection on walls, floors, and ceilings.
At the heart of the Freestyle+ is AI OptiScreen, a suite of technologies designed to automatically adjust the picture based on its surroundings. No more fiddling with keystone correction or focus – the projector handles it all. This means you can project onto uneven surfaces like textured walls,curtains,or even angled corners,and still get a clear,stable image.
AI OptiScreen includes several smart features:
- 3D Auto Keystone automatically corrects distortion on uneven surfaces.
- Real-time Focus continuously adjusts focus to maintain clarity.
- Screen Fit optimizes the image for use with a compatible projector screen.
The Freestyle+ isn’t just about convenience; it’s also about content. The projector runs Samsung’s Tizen OS, providing direct access to popular streaming services like Netflix, Amazon Prime Video, and Disney+. Users can also mirror content from their smartphones or tablets, and explore content directly from the projector, eliminating the need for external devices.
The projector also delivers immersive sound through its built-in 360-degree speaker, producing rich, full audio in a compact design. Moreover, support for Samsung Q-Symphony allows the projector to synchronize with compatible Samsung soundbars for a layered, cohesive audio experience.
Samsung will showcase the Freestyle+ at CES 2026, taking place January 6-9 in Las Vegas, with a phased global rollout planned for the first half of the year.
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