Samsung is expanding its mid-range footprint in Eastern Europe with the official launch of the Galaxy A57 5G and Galaxy A37 5G. Now available in Romania, these devices signal a strategic shift for the company, moving high-end generative AI capabilities—previously reserved for the S-series—into the more accessible A-series lineup.
The rollout arrives with a focus on longevity and intuitive software. Starting April 10, Romanian consumers can access the Galaxy A37 5G with pricing starting at 2,199 RON, while the more robust Galaxy A57 5G begins at 2,699 RON. To incentivize early adoption, Samsung is offering a storage upgrade promotion through April 21, 2026, providing a benefit of up to 450 lei for users who double their device’s storage capacity.
As a former software engineer, I discover the most compelling aspect of this launch not the hardware specs, but the integration of One UI 8.5. By deploying “Awesome Intelligence,” Samsung is attempting to bridge the gap between a standard smartphone and a proactive digital assistant, targeting a demographic that demands productivity without the flagship price tag.
The commitment to device lifespan is also notable. Samsung has pledged six generations of operating system updates and six years of security support for this series, a move that directly addresses the growing consumer demand for sustainable electronics and reduced e-waste.
Integrating ‘Awesome Intelligence’ into Daily Workflows
The centerpiece of the new series is the “Awesome Intelligence” suite. Rather than offering AI as a novelty, the software focuses on utilitarian tasks. A standout addition is the enhanced Voice Recorder, which now features vocal transcription and translation, allowing users to convert meetings or lectures into text rapidly.
For power users, the AI Select tool—accessible via a long press on the Edge panel—allows for the extraction of text or content creation without manual selection. This is further augmented by Multi-Window support, enabling a drag-and-drop workflow between the AI tool and Samsung Notes or the Photo Editor.
Creativity is also handled through AI-driven editing. The “Object Eraser” has been refined for more natural results when removing background distractions. The Galaxy A57 5G specifically introduces “Best Face,” which analyzes continuous shooting bursts to suggest the most flattering expressions for group photos, and an “Auto Trim” feature to streamline video editing.
Search functionality has also evolved. The “Circle to Search” feature, developed in collaboration with Google, now supports the recognition of multiple objects within a single image. This means a user can circle an entire outfit and its accessories simultaneously to find similar items online in one query.
Conversational AI and System Control
The devices leverage two distinct AI paths: an improved Bixby for intuitive system settings and natural language control, and Google Gemini for managing complex tasks across native and third-party applications. This dual-approach allows users to switch between hardware-level commands and high-level generative assistance seamlessly.
Hardware Evolution: Optics and Endurance
While AI takes the spotlight, the hardware remains the foundation. Both the A57 and A37 feature a triple-camera system anchored by a 50 MP main sensor. This setup is designed to handle varied lighting conditions without requiring manual intervention, supported by an optimized Image Signal Processor (ISP).
Low-light performance is managed via “Nightography,” which aims to produce realistic images and videos in dim environments. The Galaxy A57 5G pushes this further with advanced noise reduction and a faster shutter speed, which is critical for capturing moving subjects without blur.
To support these AI processes and high-resolution displays, the Galaxy A57 5G is equipped with a 5,000 mAh battery. According to Samsung, this can provide up to two days of use. When power is low, Super Fast Charging 2.0 can replenish the battery to 60% in approximately 30 minutes.
Thermal management has also seen an upgrade; the Galaxy A57 5G features a vapor chamber that is 13% larger than its predecessor, ensuring that the CPU, GPU, and NPU do not throttle during intense gaming or long recording sessions. The visual experience is delivered via a Super AMOLED+ screen featuring Vision Booster for clarity in direct sunlight.
| Feature | Galaxy A57 5G | Galaxy A37 5G | |
|---|---|---|---|
| Starting Price | 2,699 RON | 2,199 RON | |
| Main Camera | 50 MP (Enhanced Processing) | 50 MP | |
| Battery | 5,000 mAh | 5,000 mAh | |
| Durability | IP68 Water/Dust Resistant | IP68 Water/Dust Resistant | |
| OS Support | 6 Generations of Updates | 6 Generations of Updates |
Security Architecture and Long-term Viability
Security is handled through a hardware-based approach with Knox Vault, which protects sensitive data from unauthorized tampering. This is supplemented by a comprehensive privacy suite including a Security and Privacy Dashboard, Auto Blocker, and a new “Private Album” within the Gallery app for securing personal media.
A proactive element has been added via “Privacy Alerts,” which notify users of suspicious data monitoring or location permission requests in real-time. This moves security from a passive setting to an active notification system.
The physical durability is rounded out by an IP68 rating, meaning the devices can withstand immersion in up to 1.5 meters of fresh water for 30 minutes. For those seeking additional peace of mind, Samsung Care+ is available to provide tailored protection and value preservation for the hardware.
The devices are available in a variety of colors to suit different tastes. The A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue, and Awesome Lilac, while the A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.
The next significant milestone for these devices will be the rollout of the first major One UI security patch and the subsequent integration of new AI models as Samsung continues to refine the “Awesome Intelligence” ecosystem throughout 2026.
Do you think AI features are becoming essential for mid-range phones, or are they still just “nice-to-have” additions? Share your thoughts in the comments below.
