The keynote will be livestreamed globally starting at 9:00 AM EDT, with a focus on updated hardware including the Galaxy Z Fold8 and Galaxy Watch 9.
New Foldable Form Factors and Hardware Upgrades
The July 22 event signals a shift in Samsung’s mobile hardware strategy following the earlier release of the Galaxy S26 series. According to Engadget, the primary focus will be on the company’s foldable lineup, which is expected to feature a significant design change. Rumors suggest the Galaxy Z Fold8 will move away from the slim dimensions of its predecessor in favor of a wider, more passport-like shape
intended to improve video viewing when the device is open.
The updated lineup is expected to include the standard Galaxy Z Fold8, a Galaxy Z Fold8 Ultra, and the Galaxy Z Flip8. All three models are projected to ship with updated Snapdragon chips. The Ultra variant, in particular, is rumored to offer faster wireless charging and a less visible screen crease compared to previous iterations.
For more on this story, see Samsung Galaxy Watch Ultra 2 to Feature 800mAh Battery & 5,000-Nit Display.
Wearables and Potential Smartglasses Collaborations
Beyond foldables, Samsung is set to expand its wearable ecosystem with the introduction of the Galaxy Watch 9 and the Galaxy Watch Ultra 2. While the aesthetic design may remain similar to previous models, both devices are expected to incorporate the Snapdragon Wear Elite chip from Qualcomm. The Ultra 2 model is specifically rumored to include a larger 800mAh battery.
There is also potential for updates regarding the company’s work in the smartglasses sector. Samsung is currently collaborating with Google, Warby Parker, and Gentle Monster on a project that was previously demoed at Google I/O 2026. While widespread availability for the glasses is not expected until the fall, officials may share additional information about these partnerships during the Unpacked presentation.
This follows our earlier report, Samsung Galaxy Z Fold 8 Lineup: Wider Displays and Creaseless Tech Arriving.
Engineering Focus and Global Livestream Details
For those interested in following the announcements in real-time, the event begins at 9:00 AM EDT (3:00 PM CET, 6:30 PM IST, and 1:00 PM UTC). Samsung will host the stream on its official website and its YouTube channel. While these details are confirmed, the exact pricing structure for the new devices remains subject to market factors, with reports citing potential influence from RAMaggedon-influenced prices,
according to Engadget. Whether these hardware refinements will be enough to shift the competitive landscape against upcoming rivals remains the primary question for investors and consumers alike.
Read also: Samsung Unveils Z Fold 8 Ultra, Z Fold 8 Wide, Z Flip 8.
Sources: Gsmarena.
Worth a look
