Giheung, South Korea, 2026-01-24 00:59:00—Samsung memory prices could jump as much as 80% immediately, according to a leaked document, intensifying concerns about already strained global supply chains and the rising costs of artificial intelligence development. The potential price surge highlights the delicate balance between increasing demand and limited production capacity in the memory market.
Samsung distributors Report a Sudden Memory Price Hike
The reported increase applies to all samsung memory products and leaves buyers scrambling to react.
The alleged price increase, detailed in a document circulating on social media, impacts all Samsung memory products.While the document’s authenticity remains unconfirmed, a source connected to Samsung’s Device Solutions campus in Giheung is cited as a possible origin. This news arrives as current memory prices are already elevated due to a global component shortage and the escalating demand from technology companies.
The timing is significant. Samsung anticipates a mere 5% increase in DRAM output throughout the year. Together, the demand for memory crucial for servers and systems is growing at an unprecedented rate, exceeding the current supply chain’s capabilities. Consequently, nearly all major technology companies are adjusting prices for their memory components. Why is this happening? Demand for memory is outpacing production, driven by the need for more powerful computing resources.
The full impact of this price increase won’t be immediately felt by everyday consumers, as final products undergo multiple production stages.However, smaller companies and those directly purchasing Samsung memory are likely to experience the effects first, given that large orders are typically subject to separate negotiations. Who is affected? Businesses reliant on Samsung memory will feel the impact most acutely, while consumers will see effects over time.
The future of the global memory market remains uncertain. Supply chain constraints aren’t limited to DRAM; both Samsung and SK Hynix have indicated potential cuts in NAND production, prioritizing more profitable products. Micron has also cautioned about a prolonged shortage. TrendForce estimates substantial growth in the memory sector through 2026 and 2027, suggesting that distributors may continue to raise costs if supply doesn’t keep pace with demand. How did it end? As of late January 2026, the situation remains unresolved, with continued price increases anticipated as long as demand exceeds supply.
