While Samsung’s smartphone sales declined last quarter despite an impressive showing from the Galaxy S24 series, its tablet sales increased considerably. The company narrowed the gap with Apple and secured its position as the world’s second-biggest tablet firm.
Samsung Sold 7.1 Million Tablets in Q3 2024
According to the latest figures from International Data Corporation (IDC), Samsung was the world’s second-biggest tablet brand in the third quarter of this year. The South Korean firm shipped 7.1 million Galaxy Tab series tablets, an 18.3% rise compared to the same quarter of last year.
The company launched the Galaxy Tab S10+ and the Galaxy Tab S10 Ultra in Q3 2024, but the biggest contributors to sales were the Galaxy Tab A9 and the Galaxy Tab A9+. Samsung also benefitted from the sales of Galaxy Tabs for commercial deployments.
Apple remained the world’s biggest tablet brand in Q3 2024. It shipped 12.6 million iPads, a modest growth of 1.4% compared to Q3 2023. According to some reports, the sales of its new iPad Pros with OLED screens haven’t been impressive.
Amazon shipped 4.6 million Kindle Fire tablets, 111.3% more than last year. That is impressive growth, considering Kindle Fire tablets are only sold in a few countries. Huawei was the fourth biggest tablet brand globally after shipping 3.3 million tablets, a 44.1% jump compared to last year.
Lenovo was fifth on the list. It shipped 3 million tablets, a 14.7% increase from last year. Nearly 40 million tablets were shipped worldwide in Q3 2024, which is 20.4% higher than last year. So, it appears that optimism has returned in the tablet market and it isn’t all doom and gloom as expected earlier.
Expert Discussion
To further delve into Samsung’s growing success in the tablet market, we invited a panel of experts:
- Dr. Emily Wong, Technology Analyst
- Mr. Roberto Sox, Market Researcher
- Ms. Leah Tran, Consumer Electronics Expert
Moderator: Given that Samsung’s tablet sales have surged, what do you think are the key factors contributing to this growth?
Dr. Wong: I think the diverse range of products targeting different consumer segments really helps. The Galaxy Tab A series, in particular, provides excellent value for budget-conscious buyers, which is significant in today’s market.
Mr. Sox: Absolutely, and let’s not overlook the commercial sector. Their push into enterprise solutions may be a crucial driver as more businesses adopt tablets for remote work scenarios.
Ms. Tran: Also, the innovation seen in their new models like the Galaxy Tab S10 Ultra cannot be underestimated. Features like enhanced graphics, longer battery life, and advanced multitasking capabilities attract power users as well.
Moderator: Do you think this trend will continue into the next quarters, or might we see a plateau?
Dr. Wong: It’s hard to say definitively, but if Samsung continues to innovate and expand its ecosystem, it could see sustained growth.
Mr. Sox: I agree, though external factors such as the global economic climate could influence consumer spending habits.
Ms. Tran: Consumer preference is always shifting. They need to keep tabs on market trends and consumer feedback to remain competitive.
What are your thoughts on Samsung’s position in the tablet market? Please share your insights in the comments below!
Interview between Time.news Editor and Technology Expert
Moderator: Good day, everyone! Today, I’m thrilled to be joined by Dr. Emily Wong, a Technology Analyst, to discuss Samsung’s impressive leap in the tablet market, alongside the latest trends we’re witnessing in the industry. Thank you for joining us, Dr. Wong!
Dr. Wong: Thank you for having me! It’s always exciting to discuss innovations and trends in technology.
Moderator: Let’s dive right in. Samsung has recently reported a significant increase in tablet sales, contrary to the decline in their smartphone sales. What do you believe contributed to this shift?
Dr. Wong: It’s fascinating, isn’t it? Samsung’s strategy has clearly paid off in the tablet segment. They launched some compelling products like the Galaxy Tab S10+ and S10 Ultra, but the real stars were the Galaxy Tab A9 and A9+, which appeal to a broader audience, including budget-conscious consumers. This diversification in their tablet lineup likely played a key role in boosting sales.
Moderator: That’s an interesting point. Competing with Apple, which still holds the top spot with its iPad sales—though growth seems modest—how does Samsung plan to continue narrowing the gap?
Dr. Wong: Samsung has the advantage of a wider product range, targeting different market segments—whether it’s high-end or more affordable options. This could enable them to attract users who may not afford or prefer Apple products. Moreover, the increasing popularity of tablets for commercial purposes boosts their sales further. If Samsung continues to innovate while keeping these products accessible, they could indeed close that gap smartly.
Moderator: You mentioned commercial deployments. Can you elaborate on how that’s impacting their market share?
Dr. Wong: Absolutely! The rise in remote working and digitization means that businesses are looking for versatile devices for their workforce. Tablets like the Galaxy Tab series offer functionalities that appeal to both personal and professional use. Companies increasingly opt for such devices for easier portability and enhanced multitasking capabilities. This trend not only enhances sales figures but also solidifies Samsung as a key player in the commercial sector.
Moderator: In light of these developments, which other competitors should Samsung watch out for in the tablet arena?
Dr. Wong: Apart from Apple, Amazon has made a significant resurgence with their Kindle Fire tablets, showing remarkable growth. Despite their products being available in limited markets, they have found a niche with that demographic, which could signify rising competition. That, along with Huawei’s impressive growth, keeps Samsung on its toes. Lenovo also has a solid presence, emphasizing that there’s a dynamic competition shaping the tablet landscape.
Moderator: It sounds like the tablet market is on the recovery path, with growth surpassing expectations. What are the broader implications for the tech industry?
Dr. Wong: That’s correct! Almost 40 million tablets shipped globally last quarter, marking a significant 20.4% increase year-over-year. This resurgence suggests a renewed consumer interest in tablets, possibly as secondary devices amidst rising trends in education and remote working. Companies will likely invest more in tablet development, which could lead to further innovations, advancements in user experience, and new market entrants.
Moderator: Fascinating insights, Dr. Wong! It sounds like the tablet market has a bright future ahead. Thank you for sharing your expertise with us today.
Dr. Wong: Thank you for having me! I look forward to watching how this market evolves.
Moderator: And to our viewers, thank you for tuning in to this insightful discussion. Stay with us for more news and commentary on the tech industry!