Samsung’s crazy bet with folding smartphones

The Galaxy Z Fold4 and Galaxy Z Zip4, sold between 1109 and 2159 euros. Samsung

DECRYPTION – Last year, ten million of these phones were sold worldwide.

After having dedicated the month of August to the launch of the Galaxy Note, its smartphones with very large screens, Samsung is dedicating it to its folding phones. This handover between two product categories reflects the Korean’s desire to invent a market segment and establish itself there. By launching its fourth generation of folding smartphones, the Galaxy Z Fold 4 and Zip4, the group demonstrates its confidence in its ability to develop this market. He also acquired valuable experience and a lead over his competitors.

Last year, 10 million foldable smartphones were sold worldwide, that’s four times more than in 2020. That’s certainly…

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