2023-11-02 12:24:04
Artificial intelligence has been one of the most important points in the negotiations that actors and screenwriters have had with the large platforms and production companies to end their respective strikes. Both sectors were very concerned about the use that large companies could make of their image and voice without their consent. AI has proven capable of recreating the image and voice of the stars, which opened a window for its indiscriminate use. The first cases have begun to appear.
‘Past Lives’, the indie phenomenon of the year, is a love triangle to end toxic relationships
If a few weeks ago he was the actor of Harry Potter, Stephen Fry, who denounced that his voice had been used without his permission, now it has been Scarlett Johansson who has announced that she will take legal action against an artificial intelligence application that used her voice and image without her consent for an online advertisement for, precisely , an artificial intelligence application. The 22-second advertisement for ‘Lisa AI: 90s Yearbook & Avatar’ was posted on the Avengers and a voice could be heard tremendously similar to hers (with a very characteristic tone heard in films like Her).
Scarlett Johansson’s lawyer has confirmed to Variety that she has not given her consent for this use and that they will take immediate action. “We don’t take these things lightly. “As we usually act in these circumstances, we will approach this case with all the legal resources we have at our disposal,” Kevin Yorn told the media.
The ad, which has disappeared from the social network, showed a clip from the filming of black widow. A graphic covered the actress’s face and showed fake photos generated with Artificial Intelligence of a person who looked suspiciously like her and a voice, also fake and generated by AI, could be heard in which Johansson promoted the use of her. “It’s not just limited to avatars. You can also create images with texts and even your AI videos. I think you shouldn’t miss it,” she said. Fine print in the ad warned that the images had been “produced by Lisa AI” and had “nothing to do with this person.” The creator of the application has not commented on the controversy.
Johansson is not the first Hollywood star to report that her name and image have been manipulated for publicity purposes. Last month, Tom Hanks took to social media to point out a promotional video for a dental clinic that showed an artificially intelligent version of the actor. “I have nothing to do with it,” Hanks wrote on Instagram warning of the situation.
#Scarlett #Johansson #legal #action #artificial #intelligence #app #voice #image