Gaming company SciPlay, which is considered one of the leading social-casino companies in the world, has announced the acquisition of the Turkish company Alictus. The amount of the deal, in which Sciplay actually acquired 80% of the mobile game development company, is estimated at $ 100 million. Over the next five years it is expected to acquire the remaining percentages for up to $ 200 million.
Since 2019, Alictus has developed and released a portfolio of state-of-the-art games that have so far yielded more than 300 million downloads. Many of Alictus’ games have reached the top of the free app rankings in the iOS store in the US, including: Candy Challenge 3D, Rob Master 3D, Deep Clean Inc., Oh God !, Money Buster !, and Collect Cubes.
Through the acquisition SciPlay will increase the number of daily active users by about 1.8 million active users and monthly by about 28 million. The company will expand the amount of data it collects from the games, which will allow it to perform better monetization and acquire more tailored players for the various games. In addition a move of this kind will allow SciPlay to move players between its games which will increase the average revenue per player. The global advertising market for mobile gaming in the gaming industry is worth about $ 13 billion and the connection with Alictus ‘advertising platform will eventually create diversity in the company’s revenues, expand the player pool through Alictus’ extensive international player base, and increase SciPlay’s exposure in key international markets.
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“We are very excited to continue the global growth in the casual industry through a leading company with a proven reputation as Alictus known for developing many games that are at the top of the app store rankings,” said Josh Wilson, CEO of SciPlay. “The hyper-casual market is A natural step for SciPlay with game mechanics and player demographics similar to the casual genre in which we operate and there is no shadow of a doubt that this acquisition increases our presence. This acquisition provides the company with a point of entry into the market through a team of talents and a direct route to the hyper casual games market which helps us to diversify the business model of in-app advertising and participate in the massive and growing mobile advertising market. “The powerful combination of Alictus in the field of hyper casual with our leadership in managing the game operation and meta-capabilities – places us in expanding market share in terms of developing leading games while promoting further player involvement and improving revenue and profitability.”