The range of trophy watches, such as the Rolex Daytona or the Patek Nautilus 5711A, “is now much larger,” noted the German platform based in the city of Karlsruhe. The German company also pointed to an increase in demand for almost all models from Omega’s Speedmaster collection, which are offered as a product of the collaboration with Swatch. Chrono24 also expects overall sales on its platform to increase in the second half of the year.
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Cryptocurrencies and luxury watches already have a history together. In May, Swiss watchmaker TAG Heuer said it was introducing online crypto payments for its US customers through an integration with Bitpay. This month, another Swiss luxury watchmaker, Frank Müller, announced it was launching an exclusive Binance NFT collection with limited edition watches.