The Semlat Group, the importer of the 4×4 Jeep and Subaru, Ram, Alfa Romeo, Ferrari Maserati and Fiat electric vehicles, announced today (Monday) that it signed an agreement with the GREAT WALL MOTORS group, and starting in the fourth quarter will import the premium brand vehicles to Israel WEY.
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As published in Globes in February of this year, the WEY brand was originally supposed to come to the Kalmobil group. However, Globes has learned that the company decided to give up the franchise following an opinion from the Competition Authority, which expressed concern about Kalmobil’s over-concentration in the premium market. Following the waiver, the Competition Authority approved Kalmomobil to receive the import franchise of the ORA electric vehicle brand, also from the GREAT WALL group.
Coffee model of the Wey company / Photo: Public Relations
Semlat Group stated that “the acquaintance and cooperation with Great Wall is the result of a relationship that began even before the Corona period and throughout this period, and to this day both parties have learned the benefits, the contribution and the compatibility that both parties have to bring to the cooperation that was born and lead the brand to growth and to capture a significant share in the recreational vehicle market and in the future also in the SUV market in Israel. We are happy to announce that the launch will begin towards the end of 2022.”
Masmalat also stated that it recently established a separate company in which all the activities of its new brands will be concentrated, “with the aim of creating operational separation in the management of the various brands and as a result a professional focus that will enable specialization and quality service adapted to the different needs of different segments among the customers”.
The company announced that starting in the fourth quarter of 2022, it will gradually launch two SUV models with advanced plug-in drive, and later the brand’s SUVs are also expected to arrive in Israel.
The first vehicle of the brand, which will be marketed in Europe and recently passed European standardization, is a machine
“COFFEE 01”, and it stretches 4.87 meters long and 1.69 meters high and stands on a 2.91 meter long wheel base. It combines a gasoline engine and an electric engine with a combined power of about 476 hp, and by means of an especially large battery it is able to achieve a net electric range of up to about 150 km in the WLTP standard and accelerate from zero to 100 km/h in 5 seconds.
The vehicle is offered with a very high level of equipment, including a huge central screen, leather upholstery, smart management of the cockpit and an advanced semi-autonomous system.
The price of the car in Germany, the car’s first export market, starts at around 50,000 euros. It should be noted that the timing of the vehicle’s arrival in Israel will coincide with an additional 15% increase in the purchase tax on plug-in vehicles.