This is the first time in Israel, that a book that was not sold at all in Stimatsky stores, reaches the sales volume of the “Golden Book”. This is after, more than six months ago, Stimatsky removed all the hundreds of thousands of Moden and Crown publishing books from the shelves, following the publishers’ demand that Stimatsky reduce the percentage of its large profits, which have no equal in the world. Similarly, as a precedent, almost half of the copies of the book were sold online as printed, digital and audio books (45%), while until now the book market relied mainly on sales of printed books in bookstores.
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The book “Good Money” is the debut book of Kaan 11 journalist and Calcalist columnist Shaul Amsterdamski. The book helps its readers to conduct themselves better with the institutions and financial entities that surround us on a daily basis such as the banking system, insurance and pension institutions and more. Among the pages of the book you can find hundreds of tips on how to optimize the financial expenses and savings of households in Israel for the short term and the long term at retirement age. The high demand for the book is partly due to the author’s ability to make the complex economic knowledge accessible to the general public in a simple and easy language that is equal to anyone.