There is no one in Israel who has not recently come across advertisements starring the characters in the series ‘Main Box Office’ of Bezeq. Yesterday, the company took the campaign one step further and moved the ‘Shefa Issachar’ branch into the world of computer games, and to be more precise – into the world of the popular ‘Minecraft’ game.
As part of the move, Bezeq established a virtual city in the game, which has the chain’s branch from the successful series, and filmed a special episode starring the main box office players and Bezeq’s presenter Gidi Gov. During the episode, which even went up on YouTube, the actors refer to the new situation into which they found themselves.
The unique campaign does not end in the special episode, when Minecraft players will be able to move around freely within the ‘Fibercraft’ and participate in a dedicated game that aims to connect fiber optics to houses, buildings and buildings within Bezeq’s city map in Minecraft, walk in the Shefa Issachar branch. Visit the butchers of Anatoly and Nissim and pass by Kochava’s box office.
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Not only that, but also the top ten who reach the game for a million points will win VR-Oculus Quest 2 128G glasses.
Michal Rosenthal, Bezeq’s Marketing Director: ” We are proud and excited to establish for the first time a virtual world and an original game, within the world’s popular computer game, Minecraft and to be the first to film an episode of an Israeli series in a parallel universe. Bezeq, as a leader in the field of the Internet and fiber deployment in Israel, is constantly examining the progress of the Towers’ vision, and the activity in Minecraft is only the first step. “