Shein returns to Barcelona with a pop-up store in Portal de l’Ángel, at number 15. This time you can buy the exhibited products and also try them. This is a response to the disappointment of the many people who queued for hours to enter the ephemeral store that the Chinese giant opened at the beginning of July, where you could only see the clothes, without being able to take them home and giving the only option to keep the references to order online and wait for the package to arrive.
“Spain has always been one of the most important markets for Shein,” says the director of Marketing and Sales in Europe, Joe Zhao. the mark of fast-fashion It does not specify the investment it has made or the jobs that have been created with the opening of Portal de l’Àngel. For now, the company It does not contemplate opening physical stores permanently and maintains the focus on online purchases.
With 900 square meters spread over two floors, you can find more than 25,000 women’s fashion references in the store, as well as a smaller selection of men’s and children’s clothing. There are also household products, jewelry and makeup. Despite the fact that everything can be purchased in person, going through the checkout, the labels include QRs that lead to the Shein website in case you prefer to order online.
In addition to the products on display, the firm has included a space in which to do your nails and another in which to have a coffee or hot chocolate. For those who buy as a family, there is also a space designed for children.
Shein’s pop-up store opens this Saturday, November 19, until Tuesday, November 29, not including Sundays November 20 and 27. The hours are from 10 in the morning to 8 at night.