“Shrinkflation”: LFI files a bill to fight against a “misleading and abusive” practice

“Shrinkflation”: LFI files a bill to fight against a “misleading and abusive” practice

2023-08-31 23:46:48

The leader of the Insoumis deputies Mathilde Panot announced on Thursday that she was tabling a bill to fight against “shrinkflation”, a marketing practice which consists of masking the rise in the price of products by reducing the quantities in similar packaging with an identical selling price. .

This practice is legal provided that the mention of the weight of the foodstuff is modified. But the bill tabled by LFI wants to be considered misleading, and therefore prohibited, the fact of “reducing the quantity” of a product “for an equivalent or higher price without clearly informing the consumer”.

“This unfair practice causes at best a multiplication of disappointments as surprising as unpleasant when the consumer realizes it. At worst, it increases the financial difficulties of millions of French people ”, denounces the text of LFI.

“We will fight against these misleading and abusive practices”

Economy Minister Bruno Le Maire announced a similar measure on Thursday. “We will fight against these misleading and abusive practices, I will seize the National Consumer Council and there will be the obligation, also legal for manufacturers, to include the change in content when it has dropped and the price remains the same. “, he said, without specifying a deadline.

“We must stop deceptive practices. When I see a Kiri that was 15g and is 14g but it’s the same package and it’s the same price. We will fight against these abusive practices. There will be the legal obligation to include the change in content, ”denounced the Minister of the Economy, this Thursday on France 2.

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The Minister Delegate for SMEs, Trade, Crafts and Tourism Olivia Grégoire has already commissioned the National Consumer Council to carry out an investigation into this practice. This analysis must be completed “no later than March 31, 2024,” according to the National Consumer Council’s mandate letter.

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