Photo: Chen Galili
The Shufersal Group announced today (Tuesday) that it has signed an agreement to acquire the Dan Deal Group, which operates ten stock branches in Israel and an online site for the sale of products. Non-food In Israel as well as the activities of “Dan” which is the group’s wholesale import company. The group employs about 260 employees in branches and the logistics center and sells creative and art products, stationery, toys, kitchen utensils and home decor, cleaning and pharm products, textiles, sports products and more. The consideration on the date of completion will be approximately NIS 109 million and at the end of 2026 an additional consideration will be determined depending on performance and which will be derived from a multiplier on the EBIDTA Of the group and further adjustments.
The Dan-Deal Group, owned by the brothers from the Estrog family, was founded by the father of the family and the brothers in 1994 and deals in the field of stock stores by operating ten branches in Israel (with an area of about 9,000 square meters gross and a logistics center with an area of about 8,000 square meters). And, through DNS, in wholesale activities, including the development and import of discount products in the field of non-food products, as well as the operation of an online website for the sale of products in the stock market in Israel. The four founders of the group will continue in their managerial roles in the group.
Shufersal Group reported“Acquisition of ‘Dan Deal’ activity is another important step in implementing Shufersal’s strategy to expand its activities in non-food industries. We are constantly working to examine new collaborations and growth engines, while strengthening the group’s core business and improving the value proposition to our customers.”
Shufersal was represented in the transaction by attorneys Doron Segal and Nimrod Barash from the firm of Goldfarb-Seligman & Co. and the accounting firm EY. Dan Deal was represented by attorneys Shaul Hayun and Debbie Branson of Meitar, as well as Rosario Capital, who served as financial advisors.
The agreement is subject to various approvals, including the approval of the competition commissioner.