Stock of dividends and subscriptions
Shufersal will pay the founders of Dan Deal NIS 109 million on the date of completion of the transaction, and at the end of 2026 an additional consideration will be determined depending on performance. The future payment will be calculated on the basis of the cash flow multiplier (Ebitda), which may increase the consideration up to more than NIS 350 million. If the cumulative amount exceeds NIS 350 million, Shufersal will be entitled to pay the difference between NIS 350 million and the consideration, in whole or in part, in Shufersal shares. In addition, the sellers will be entitled to a 36% increase in dividend to be distributed between the date of completion of the transaction and the end of 2026. Another benefit received by the Estrog family who founded Dan Deal concerns Shufersal’s commitment to continue to employ the family members.
The Dan Deal Group includes nine companies that operate the chain’s 10 branches covering an area of 9,000 square meters and Marlog in a similar area, as well as a company that operates in the wholesale arena, imports products and sells them to the group’s branches and third parties. In addition, the company operates an online website for the sale of stock products.
According to pro forma data for 2021, which were presented to Shufersal, the group’s revenue turnover, including the wholesale arm, amounted to NIS 129 million and the operating profit before depreciation and amortization amounted to NIS 21 million.
Can not expand in food
The acquisition of Dan Deal is part of the implementation of the company’s strategy to expand into other areas of activity, given its enormous power in the food market, which does not allow it to continue to grow in it. In recent months, the company has been examining the acquisition of the Kravitz office equipment chain and the acquisition of importer and retailer Mini Lane, from which it has withdrawn.
Want Abercrombie
The signing of the agreement to acquire Dan Deal is a very significant decision, for the company to enter a completely new field of activity. Contacts for the deal were reported as early as last January, so it is not clear why Shufersal, which is in an acute and sensitive management crisis and before substantial changes, chose to sign the agreement now.