Simple or spicy, butter is TikTok’s latest fad

by time news

Time.news – Butter triumphs on the table. Better on social media. Precisely on TikTok, trying to clear it, especially if sprinkled with flowers and herbs, “a dish to delight guests”, as described by chef Joshua McFadden in a 2017 book, as reported by the Washington Post. But the “butter phenomenon” on the table has gone viral after food influencer Justine Doiron on TikTok got her hand on a concept. “I want to make the next platter of cured meats”, a video that has been viewed 8 million times in a short time.

His version of butter “is seasoned with lemon zest, salt, edible flowers, honey coriander, spread on warm and crunchy pieces of bread”, Describes the newspaper.

After that Doiron video there was a stream of posts on TikTok, in which many have posted videos and photos of wooden cutting boards sprinkled with seasoned butter with figs, radish slices and ripe strawberries and other bars spread with cream cheese, topped with berries and jam spread on bread and goat cheese with savory crackers.

The Post notes: “Of course, the concept of flavored butter is not new: compound butters have long been a staple food for both chefs and home cooks, used to season freshly grilled meat, fish and vegetables or to spread them on a slice of toast. And the French were soaking radishes in salted butter when TikTok was not yet born, but “the butter platter seems to respond to a collective desire for food artfully arranged on the set tables, as well as that repressed desire to share and entertain ”guests and friends around the table.

In truth, butter, bread and salmon or anchovies, is one of the most delicious lunches that have existed since time of time. In company, but also alone. And well before TikTok came along. But everything today, on TikTok, immediately becomes fashion and trend as soon as you post it. The old and expensive butter including… that the Russians of the past also appreciated with caviar and sips of Champagne

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