2023-05-28 06:51:00
With little time to eatfast food chains or fast food They take on the most youthful gastronomic market. And, in moments of leisure, hamburger restaurants with delivery service -delivery at home- and take away -to pick up at the premises and take them away- absorb great prominence.
The classic chains have been realizing it for a long time: McDonald’s online applications and Burger King They are in the lead in Spain, with 33% and 38.3% market share, respectively, in 2021, the latest data available. They have gone digital. Burger King Spain closed its total turnover last year at 1,300 million euros with 905 restaurants (585 owned and 320 franchised). McDonald’s restaurants, for their part, have the highest average turnover in Spain, with almost two million a year per location. The multinational intends to reach 700 operating stores in Spain by 2025, with an investment of 250 million. According to the latest figures published, this fast food restaurant chain closed the third quarter of 2022 with a net profit of $1,981.6 million.
Vocation to differentiate
The eternal competition between these two hamburger chains continues, with always similar business figures. But now they coexist with other new ones that are already born with a clear vocation to differentiate themselves from them, and above all from the concept of junk food. There are those who already dare to call them chains of gourmet fast food, which is nothing more than fast food with higher quality ingredients. Vice is one of them, but not the only one.
Aleix Puig has had a direct competitor. This is the Deleito hamburger chain, with another former Masterchef 8 contestant at the helm, Albert Gras. It opened its doors in Barcelona in 2022 and the company has assured that it will end this year with four restaurants and a turnover of more than one million euros.
Although Goiko is, without a doubt, the most established in Spain. It has 107 restaurants spread across the country and billed a total of 103 million euros in 2021. The company is controlled by the L-Catterton fund, which bought it in 2018 for 120 million, taking 80% of its shares. The company sold nearly seven million hamburgers last year and its workforce totaled 1,779 employees. At the end of the year, it also came to light that the founder, Andoni Goicoechea, had led the capital increase together with the ghost kitchen start-up of the founder of Uber, Travis Kalanick.
new players
Goiko and Vicio have been joined this year by a new player who is already pointing out ways in the market. Is about The Sauce, a recently launched chain of hamburger restaurants that began operating this April with 29 stores spread over 24 Spanish cities, all exclusively for online orders. The firm has been launched with an investment of two million euros, 1.7 of which was raised in a round of financing with cryptocurrencies, in which 60 investors participated. The business has an initial valuation of more than eight million. The menu is based on the burgers created by the chef Ramses Gonzalezawarded a Michelin star for the CanCook restaurant in Zaragoza.
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Finally, the figures for the hamburger stand also stand out The Fitzgerald, which closed 2022 with a turnover of more than 17 million euros, with the sale of more than 1.5 million hamburgers in Spain. The banner was founded by the brothers Mario y Carlos Gelabert in 2013, in Torrent (Valencia). It currently has 19 establishments throughout the Valencian Community, Madrid and Albacete, and a staff of 380 workers.
To these national chains we must also add international ones. If we talk about the world of hamburgers, it is worth noting Five Guys, which closed 2021 with a turnover of 24 million euros and thirty stores in the country. And it is important to underline the role of the group Remainderswhich has different brands, among which is The Good Burger (TGB). Although disaggregated data is not given, the hamburger restaurant sold 13 million hamburgers and the group had a turnover of 33.4 million euros in 2021.
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