2024-09-17 11:16:02
. . . Sounds pretty spooky, right? In fact, that’s the name of a Palladium brand sneaker. The French company has been known for decades for durable and strong shoes.
And what can a sneaker do?
The Palladium Thunder Lite Phantom has a thick rubber sole that provides grip on all surfaces. The shock-absorbing technology reduces the pressure on the joints and muscles, giving the shoes a longer life. The inner lining is made of soft cloth.
How long has Palladium been making shoes?
The first palladium boots were designed after World War II for the French Foreign Service as part of the uniform: Palladium Pampa in 1947 and Pallabrousse in 1949. Previously, the French company had manufactured tires for airplanes. When demand fell after the war, tire production was stopped and a shoe factory opened. Durable boots and sturdy shoes were created.
When are the shoes worn on the street?
When student riots took place in Paris in June 1968 and many demonstrators took to the streets, palladium boots began to appear more often. Palladium’s Pallatennis model became a symbol of freedom and is one of the most popular sneakers of this generation.
Is that a success?
No, but the shoes became more popular. The 1970s marked the transition to sports fields, especially tennis and basketball courts. In the 1990s, palladium was discovered through rock culture. The brand became so popular that it sold more than one million pairs per year.
The shoes are especially popular with tourists, rockers, skaters and easily by many people in everyday life.
Are these shoes sustainable?
Palladium is now focusing on more sustainable trends in all product categories, including more recycled and organic materials. Next year, all products will be made from sustainable materials.
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