2024-09-05 09:30:01
IAlmost ten million fans from 158 countries are on the website for hours to buy the Holy Grail: a ticket for the concert of the band Oasis, which has finally been rescheduled. Before offering a ticket of double the price during their wait. Scandal in the United Kingdom. The Prime Minister, Keir Starmer, asked in Parliament, has moved.
Famous Manchester musicians therefore offer the greed of American ticket sales sites, which adjust the price in real time according to demand. Like an ordinary plane ticket, the world of sports is entering a vicious spiral of energy costs, a great business invention which has developed since the 2000s.
This is not the first time that Noel and Liam Gallagher have disappointed their audience. The last time was at the Rock en Seine festival, in Paris, on August 28, 2009. Two minutes before the start of the concert, two brothers who didn’t talk to each other anymore, argued and threw guitars at each other. . Around 10 p.m., the organizer announced to the 30,000 spectators that “the team [Oasis] no more ». Suffice it to say that the announcement of their reconciliation received the attention of millions of aficionados. Before the cold paper of money.
Fight against illegal resales
In a press release, the two brothers said they had not been told they were promised two additional concerts. However, the ticket manager, Ticketmaster, has been using this practice for a long time in the United States, where it holds more than 70% of the large concert market. The company, a subsidiary of the entertainment giant Live Nation, assures that this is the best and most economical way to fight against wild ticket rescheduling.
On some sites, such as StubHub or Viagogo, tickets for Lady Gaga, Taylor Swift or U2 concerts are sold for ten times the face value. A lot of money was lost for the organizers and artists. But, fans will find it less unfair to have to go to the black market at crazy prices than to see the guy in front of them in the queue paying 20% less for his ticket.
This practice of dynamic pricing, which existed many years ago, first became widespread in the airline, transportation and even hotel industries. Uber has shaken up the world of taxis by tying its prices to demand instead of using a meter. With artificial intelligence, it spreads like wildfire: businesses, restaurants, sports… It delights smart buyers and sellers. But it destabilizes many customers who do not know the price of things. Uncertainty which also costs, of anger.
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