Social media and Maya the Bee

2024-07-05 17:41:10

Beyond the legal debate on bee advertising between Jan Böhmermann and Rico Heinzig, there are positive examples of the use of social media: young people are also passionate about insects.

Rico Heinzig is one of the best known beekeepers in the Republic. But Meißner didn’t have a sophisticated marketing strategy or a high advertising budget to thank for this. His channel “Beewash-TV” on YouTube only has 151 subscribers who can watch only 19 videos. Instead, the beekeeper finds himself a media-effective…

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