2024-02-06 14:36:01
BeReal occupies a special place among young people. In the United States, its largest market, 13% of teenagers use the app. Diego / stock.adobe.com
EXCLUSIVE – The French application appeals to 18-24 year olds and has 23 million daily users around the world. Until then very discreet, she revealed her strategy to Le Figaro.
Dive behind the scenes of PSG or the Boston RedSox baseball team, singers Niall Horan (ex-One Direction), Joe Jonas (Jonas Brothers) and Dixie D’Amelio, trendy cosmetics brands Glossier and MAC Cosmetics, equipment manufacturers Adidas and Puma or PlayStation video games: this is the latest experience that the BeReal application offers its users from this Tuesday, February 6.
The French social network became known in 2020 for its original concept: once a day, at a different time, users receive a notification. They then have two minutes to send a photo of the present moment, taken with the smartphone’s front and rear cameras. Without this, they do not access the images posted by their contacts.
With this spontaneity at the heart of its DNA, BeReal – which means “be authentic” in English – goes against the grain of TikTok, Instagram and Snapchat with their filters which embellish reality. A concept that appealed to 18-24 year olds, who constitute the main users of BeReal.
“Our mission is to create a more authentic world by connecting our users to the people they love” and allowing them to share a “moment of intimacy or vulnerability”, explains Romain Salzman, operations director of the company, speaking for the first time in the French press. “ Our growth…
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