2023-06-04 00:31:27
Before a campaign “arduous in which high temperatures are not going to help anyone” Voting by mail and social networks are seen as key for the next national elections called for July 23.
Last Monday, May 29, in full electoral hangover, the president of the Spanish Government, Pedro Sánchez, assumed the bad results of the PSOE in the regional and municipal elections in first person and called on the citizens to pronounce themselves, this time, in a national key .
the teacher of Master in Political Communication and Marketing from the International University of La Rioja (UNIR) Maria del Mar Soriain an interview with Europa Press, recalled how there are two precedents for elections in the summer: 1986 and 2016.
At this time, participation was “adequate”, 74 percent in the first case and 66 percent in the second. However, this expert wanted to focus on the 2019 elections, because that year was “the second most important by volume of participation”.
“I prefer the previous currents that speak of situations in which we all feel the need to vote, to exercise that right to vote,” He has said at the time that he has believed that “That feeling of political efficacy is going to happen” this July 23.
This is what is known in sociology as “need to vote useful for situations that we feel are crucial”.
Given the circumstances, he understood that “the key is going to be voting by mail”what is going to “increase markedly”. “The key here is going to be mobilizing the voter through the mail, because we all know where we are going to be on July 23”has asserted.
Whether “listen” the street, something that Soria likes to do to “determine what is happening”it is perceived that people “He is already preparing his vote by mail.”
Political parties, for their part, find themselves faced with the need to design an electoral campaign as soon as they leave another. A complicated process that leaves little room for manoeuvre.
The recommendation, in this case, would be to carry out a research process with the public that involves surveys and meetings with groups that culminate in designing programs adapted to their needs.
This, taking into account the high temperatures that will accompany the campaign, increases the need forand “strengthen social networks” and, above all, Tik Tok; “channel in which the candidates will find the most difficult vote, the young group”.
It is about seeing the moment as an opportunity to reinvent oneself with innovative strategies, because here the objective of each candidate in the campaign is “make a viral strategy and reach all citizens”.
Studies say that eighty percent of people are on social networks, even those over sixty use them and it is something that “studies corroborate”.
As to whether this translates into votes, you have indicated that, “Without a doubt, highly effective campaigns manage to capture the group they are targeting because they reflect the needs that each group has through situations that citizens experience firsthand”.
When a match counts “need that we have the power of video is absolute” why “problems are channeled”.
In conclusion, you have seenand “particularly” is capturing that the citizenry is “mobilizing to take the vote by mail and exercise their right to vote”. However, “the parties have the key in their hand with campaigns that call the polls and explain the vote by mail.”
Other “concern” citizen is the composition of the polling stations on election day: “Here, the electoral boards will have a lot of work because there will be allegations.”
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