CITY, July 5, 2025
Cloud Engineer to drive customer success
A tech-savvy problem-solver sought.
- Seeking a Marketing Cloud Engineer with 8+ years experience.
- Role involves troubleshooting, resolving issues, and planning support.
- Requires strong Salesforce Marketing Cloud platform knowledge.
- responsibilities include designing scalable solutions and providing technical guidance.
What does a Marketing Cloud Engineer do? A Marketing Cloud Engineer supports customer engagement by understanding issues,resolving problems,and coordinating fixes within the Customer Engagement Ecosystem.
Responsibilities and Requirements
The Digital Success Engineering team is seeking a Marketing Cloud Engineer to join their Customer Engagement Engineering team. This role is perfect for someone technical, solution-oriented, and passionate about providing product support to customers and business users.
The ideal candidate should possess strong Salesforce Marketing Cloud platform knowledge, technical prowess, and business-facing skills. They will investigate and help resolve complex issues, engaging with multiple cross-functional engineering teams and developing solutions where needed.
Core Duties
In this role, you will collaborate closely with business users, engineering teams, operations teams, and vendor teams. Your mission: support existing and new business processes and systems functionality. This involves analyzing problems, providing root cause analysis (RCA), resolving issues, and planning long-term support.
Key Responsibilities Include:
- Understanding and adapting to team structures and culture.
- Conducting technical requirements gathering, review, and architecture sessions.
- Translating business requirements into data architecture and software design.
- Providing guidance in resolving complex problems.
- Designing and implementing robust, scalable solutions for projects.
- Triaging, troubleshooting, and ensuring issues are fully resolved.
- Maintaining technical and domain expertise.
- Engaging other teams in a continuous feedback loop.
- Communicating effectively with growth, leadership, and business users.
- Partnering with agile, cross-functional teams.
- Meeting deadlines and prioritizing simultaneous requests.
- Being the primary contact for application support/incidents in Pacific time and maintaining SLAs.
Skills Required
To thrive in this role, candidates should have a bachelor’s degree in Computer Science, Software Engineering, or an equivalent field. A minimum of 8 years of hands-on experience with Salesforce Marketing Cloud and various Salesforce Core products (Sales Cloud, Service Cloud, and Data Cloud) is essential.
Experience with data management and governance best practices, including data privacy and messaging consent, is highly valued.
A successful candidate must be a self-starter, able to self-manage, and adhere to deadlines in a fast-paced habitat. An advanced background in systems integrations, apis, cross-cloud solutions, marketing compliance, and security protocols is crucial.
Technical Proficiencies
technical proficiency in the following is a must:
- ampscript
- HTML
- CSS
- SSJS and/or JavaScript
- SQL
- Apache Spark
- Apache Airflow
- Python
- Rest API
- Soap API
Additional skills
The ideal candidate is adaptable, data-driven, and possesses strong problem-solving skills. Excellent verbal and written interaction skills are necessary for collaborating with on-shore, nearshore, and off-shore teams.
Technical communication skills are crucial for presenting technical concepts in slide decks, diagrams, charts, and solution documents. Effective project management skills are needed to organize, prioritize, and simplify engineering work across business teams and technical domains. Being highly organized with the ability to manage priorities in a complex environment is key.
Did you know? The Digital Success Engineering team drives innovation by harnessing technology to create an easy self-service experience.
Frequently Asked Questions
- What is the Digital Success Engineering team?
- It is an interdisciplinary mix of software engineers, architects and engineering managers.
- What is the primary obligation of the Marketing Cloud Engineer?
- To support existing and new business processes and systems functionality by analyzing problems, providing RCA, resolving issues, and planning long-term support.
- What technical skills are essential for this role?
- Proficiency in AMPScript, HTML, CSS, SSJS and/or JavaScript, SQL, Apache Spark, apache Airflow, Python, Rest API, and Soap API.
Beyond the Basics: Deep Dive into a Marketing Cloud Engineer’s World
Let’s delve deeper into the essential tools and technologies every Marketing Cloud Engineer needs to master beyond the basics. As highlighted earlier, the role is multifaceted, requiring a blend of technical skills, problem-solving abilities, and effective interaction. Prosperous engineers are constantly learning and adapting to the ever-evolving landscape of marketing technology.
The ability to code proficiently is crucial for a Marketing Cloud Engineer. This includes expertise in AMPScript, HTML, CSS, JavaScript, and SSJS.These skills allow engineers to personalize customer experiences, build dynamic content, and integrate Marketing Cloud with other systems. Proficiency in SQL is also essential for managing and manipulating data within the platform.
Diving into the Technical Toolkit
The list doesn’t stop with front-end or database skills. Mastering the following technologies is essential for any marketing cloud engineer.
Apache Spark: This framework lets engineers process and analyze massive datasets quickly. This is vital for understanding customer behavior and optimizing marketing campaigns.
Apache Airflow: As a workflow management platform, Airflow helps automate and schedule complex data processes. It’s invaluable for orchestrating marketing automation workflows.
Python: While not always directly used within Marketing Cloud, Python’s versatility for scripting, data analysis, and API interactions makes it an asset.
REST APIs and SOAP APIs: These are critical for integrating Marketing Cloud with other systems. Engineers use REST and SOAP APIs to send and receive data, trigger actions, and build custom applications.
The Data-Driven Advantage
Data management is more than just a technical skill; it’s a strategic advantage. The data, including data privacy and messaging consent, is highly valued and must be managed. Data governance ensures data quality, compliance, and security. Good data governance practices protect customer data and build trust.
Staying Ahead: Continuous Learning and Adaptation
The pace of change in the marketing technology world is relentless. Here are some ways Marketing Cloud Engineers stay at the top of thier game:
Hands-on practise: The best way to improve skills is to work project by project.
Online courses: Platforms like Salesforce Trailhead provide targeted training.
Certifications: Certifications improve skills.
Industry events: Conferences help with networking.
Community contribution: The Marketing Cloud community is a goldmine. Engage in forums,attend webinars,and seek out mentors.
Practical Tips for Aspiring Engineers
If you aspire to be a Marketing Cloud Engineer, focus on these essential actions:
Master the Fundamentals: Solidify your understanding of core concepts.
Hands-on Learning: Build projects.Practice coding regularly.
Develop Soft Skills: Sharpen communication, problem-solving, and teamwork.
Network: Connect with other professionals.
Stay Current: Follow industry trends and continuously learn.
Myths vs.facts: The Reality Check
Let’s dispel some common myths about Marketing Cloud Engineers:
| Myth | Fact |
| :————————————— | :————————————————————————————————————————————————————————————————————————— |
| The role is purely technical.| Successful engineers need strong communication and business skills as well. |
| Coding is the only essential skill. | Engineers also require data analysis, problem-solving, and project management abilities. |
| It’s a stagnant career path.| The field is rapidly evolving, offering continuous learning, innovation, and growth. |
| You need a computer science degree. | While helpful, practical experience, certifications, and a passion for marketing are equally important. |
Real-World Impact: A Case Study
Consider a retail company that implemented a new personalization strategy using a Marketing Cloud Engineer. The engineer built a system to capture customer browsing history and purchase behavior. They then used AMPScript and SSJS to create dynamic email content. this content highlighted relevant products based on individual customer preferences.Consequently, the company saw a 20% increase in click-through rates and a 15% boost in sales.
Frequently Asked Questions
Here are answers to common questions about this important role:
- What is the most challenging aspect of being a Marketing Cloud Engineer?
- Keeping up with the rapid pace of technological advancements and changes in the digital marketing landscape can be challenging. Engineers must continuously learn.
- How much coding is typically involved?
- Coding is a core responsibility. Engineers use scripting languages like AMPScript and front-end languages like HTML for customization.
- What career growth opportunities exist?
- Engineers can become team leads, solution architects, or consultants. They can also specialize in areas like data or marketing automation.
- Do I need to know all of the technical skills mentioned immediately?
- No. A solid foundation in some core technologies is essential. You’ll then build additional skills on the job, focusing on areas relevant to your role.
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