OB Beer’s lager brand Hanmac announced on the 11th that it will release an upgraded ‘Hanmac Extra Creamy Raw Foamer (hereinafter referred to as Hanmac Foamer)’.
The Hanmac foamer is a product that is mounted on top of a beer can and forms dense foam when poured, allowing you to enjoy soft foam like draft beer anytime, anywhere. The first batch was sold out 7 months after its debut in April of this year.
The upgraded Hanmac foamer has considerably increased the number of vibrations per second compared to existing products,allowing the foam of ‘Hanmac Extra Creamy Raw’ to be maximized even when drinking canned beer.In addition,the convenience of management was enhanced by preventing the foamer entrance from coming into direct contact with the beer.
The product can be found through the ‘Holiday Special Package’ that Hanmac presents to celebrate the end of the year. The holiday special package consists of 12 464ml cans of Hanmac beer and a frother.
OB Beer’s Hanmac brand manager said, “We planned the launch of the upgraded ‘Hanmac Extra Creamy raw Foamer’ and a holiday special package so that consumers can easily and comfortably experiance the soft foam of Hanmac, like draft beer, at home.” He added, “With the creamy foam of Hanmac. “I hope that the time you spend with your precious people at the end of this year will leave even softer and happier memories,” he said.
Wooyeol Yoon, Donga.com reporter [email protected]
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What are the key features of the Hanmac Extra Creamy Raw Foamer that differentiate it from traditional beer pouring methods?
Time.news Interview: Exploring Hanmac’s Innovative Beer Experience
Time.news Editor: Welcome, everyone! Today, we’re diving into the exciting world of beer innovations with an expert in the field, dr. Lisa Hargrove, a beverage technology specialist. Thank you for joining us, Dr.Hargrove.
Dr. Lisa Hargrove: Thank you for having me! I’m thrilled to be here and talk about something as intriguing as the Hanmac foamer.
Editor: Let’s jump right in! OB Beer’s Hanmac recently announced the release of the upgraded “Hanmac Extra Creamy Raw Foamer.” Can you explain what makes this foamer so special compared to traditional beer pouring methods?
Dr. Hargrove: Absolutely! The Hanmac foamer is designed to emulate the rich, dense foam you would typically find in draft beer, but without the need for a traditional tap system. The upgrade significantly increases the number of vibrations per second,which helps generate that creamy texture. This is especially exciting because it gives consumers the ability to enjoy beer from a can as if it were freshly poured from a bar.
Editor: That sounds revolutionary! You mentioned vibrations—how do they play a role in creating a better foam?
Dr. Hargrove: Great question! In beer science, the quality of the foam depends on several factors, including the beer’s carbonation and proteins.The vibrations created by the foamer agitate the beer as it’s being poured, resulting in increased nucleation sites for carbonation. This leads to longer-lasting and denser foam, enhancing the overall tasting experience.
Editor: Very captivating! The product sold out in just seven months after its initial launch. What does this say about consumer preferences in the beer market?
Dr. Hargrove: the quick sell-out indicates a strong demand for new and convenient experiences surrounding traditional products. Consumers are always looking for ways to elevate their at-home drinking experience,particularly with trends leaning towards craft and quality. The combination of convenience and quality is something that resonates well today.
Editor: The holiday special package seems like a clever marketing strategy to promote the new foamer. What impact do you think marketing plays in the success of such products?
Dr. Hargrove: Marketing is crucial, especially during festive seasons when people are more inclined to try new products. The holiday special package not only promotes the foamer but also encourages social sharing and enjoyment. it’s a perfect combination of product visibility and creating a memorable experience, enticing consumers to see this as not just a purchase, but part of their holiday celebrations.
Editor: Speaking of social enjoyment, how do you see this foamer changing the way people enjoy beer at home?
Dr. Hargrove: The Hanmac foamer is a fantastic addition to home entertaining. It allows users to recreate a bar-like experience in their living rooms. This technology caters to a more experiential form of drinking that appeals to younger consumers who value unique experiences. in essence, beer drinking moves beyond just consuming; it becomes an event.
editor: It sounds like an exciting time for beer enthusiasts! Before we wrap up, any final thoughts on where you see future innovations in the beer industry going?
Dr. Hargrove: I think we’ll see continued convergence of technology and traditional brewing. We’re likely to witness more tools and gadgets that enhance taste, aroma, and overall experience, catering to the demands of adventurous consumers looking for uniqueness. Innovations like the hanmac foamer are just the beginning!
Editor: Thank you so much for your insights, Dr. Hargrove. It’s clear that the future of beer drinking is going to be quiet engaging. We appreciate your time and expertise today!
Dr. Hargrove: Thank you for having me! Cheers to that future!