Hyundai Sungwoo Solite’s car battery brand ‘Solite’ has proven its brand value by being selected as number one in the car battery category for the fifth consecutive year at the ‘2024 Brand of the Year Awards’ hosted by the Korea Consumer Forum.
The Brand of the Year Awards was established to select the best brands that have led the development of each field, such as economy, culture, and people. Consumers directly participate in the brand selection vote, providing objective evaluations and reliable information. The brand vote targeting Korean consumers was conducted from July 8 to July 21 this year through online voting and one-on-one telephone surveys, and approximately 450,000 consumers participated.
SOLITE is Hyundai Sungwoo Solite’s representative lead-acid battery brand, and is responsible for stable power supply across automobiles, ships, agriculture, and industrial machinery. In addition to supplying genuine products to automakers, it is also growing into a global company beyond the domestic market through distribution to over 100 dealerships nationwide and exports to over 100 countries.
Since its establishment, Hyundai Sungwoo Solite has acquired various technology patents and expanded its product lineup to 134 types and 876 items through continuous technology development. In particular, it has been recognized for its excellence and reliability in quality and technology by receiving the highest grade among competitors in the 2023 ‘Quality 5 Star’ evaluation, which is the quality evaluation index of Hyundai and Kia automobiles.
Solite batteries are expanding their market share by leading the AGM and EFB series, which have strong durability, excellent low-temperature starting performance, and long lifespan compared to general batteries. AGM batteries are high-performance products installed in vehicles with ISG (Idle Stop & Go) systems to improve fuel efficiency and reduce environmental pollution caused by idling, and EFB batteries are an intermediate step between AGM batteries and general CMF batteries, and are suitable for customers who are looking for products with improved performance than CMF batteries at a reasonable price.
In fact, customer needs for AGM batteries with durability and long lifespan are increasing due to various electrical components installed in vehicles as well as the ISG system. Hyundai Sungwoo Solite is making diversified efforts to meet market needs and realize customer satisfaction by increasing the productivity of the relevant product line.
In addition, in order to raise awareness of the Solite brand among domestic and international motorsports fans, Solite Indigo Racing was founded and operated in 1997, and the company is continuously working to expand the base and revitalize unpopular sports, such as sponsoring the national lacrosse team, sponsoring the Korea University Ski Federation for three consecutive years, and continuously operating a junior driver training program.
Hyun-Hwan Lee, CEO of Hyundai Sungwoo Solite, said in his acceptance speech, “Thanks to the continued interest and love of consumers, Solite batteries have been able to achieve the great feat of winning the award for five consecutive years.” He added, “We will continue to do our best to satisfy our customers with good products and services without losing our original intentions.”
Meanwhile, Hyundai Sungwoo Solite is part of the Hyundai Sungwoo Group along with Hyundai Sungwoo Casting, a specialized manufacturer of major automobile parts such as brake discs and engine parts, as well as alloy wheels used in vehicles such as the Genesis G90.
Reporter Yong-Seok Choi, Donga.com [email protected]
-
- great
- 0dog
-
- I’m sad
- 0dog
-
- I’m angry
- 0dog
-
- I recommend it
- dog
Hot news right now
2024-09-09 00:49:21