Sollers began selling cars under its own brand

Sollers began selling cars under its own brand

The automobile company “Sollers” began to sell cars under its own brand. This was announced by the CEO of the company Nikolai Sobolev.

“Yes, we started selling,” he answered a question from journalists (quoted by TASS).

At the end of November, Deputy Prime Minister – Head of the Ministry of Industry and Trade Denis Manturov announced the start of sales of Sollers light commercial vehicles – Argo and Atlant. He noted that these models will replace the Ford Transit that has left the Russian market. Serial production of machines was launched in Tatarstan on November 26.

Cars of the Atlant model with a gross weight of 2.5 to 4.2 tons are equipped with a 139 hp diesel engine. With. or 150 l. With. ecological class Euro 5. Argo is suitable for intracity transportation, weighs from 2.5 to 3.5 tons. The model is equipped with a diesel or gasoline engine.

According to TASS, prices for Sollers Argo start at 2.5 million rubles. for a manufactured goods van with a diesel engine, and at Sollers Atlant – from 2.9 million rubles.

In November, Manturov also clarified that full-cycle production would be launched in 2023. According to Sobolev, Sollers intends to sell about 900 vehicles by the end of the year. And within five years, the company hopes to reach a production volume of 50,000 cars a year.

Sollers is a Russian automotive company that works in partnership with brands such as Ford and Mazda.

In March, Ford announced the suspension of its activities in the Russian market amid SVO and sanctions. At that time, the company produced only the Ford Transit light commercial vehicle in the Russian Federation; the assembly of vehicles at the Yelabuga plant in the spring of 2022 was also suspended. In October, Ford announced it was pulling out of the joint venture and sold a 49% stake to Sollers.

On November 10, Mazda Motor announced the termination of its activities in Russia. The Japanese company also transferred its share to the Russian partner.


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