Sonobia Ltd., which specializes in the development of green textile technology, announces a strategic cooperation agreement and the start of work with the leading Italian jeans manufacturer PureDenim, which specializes in the production of denim clothing, for leading international and high-end brands.
This agreement is Sonovia’s first step in the field of dyeing, after significant success in the field of antibacterial and water-repellent treatments. The Italian manufacturer has contacted Sonovia to help it reduce pollution and improve durability.
The purpose of the collaboration is to solve through technology the main problems that characterize the traditional indigo painting processes, including: excessive use of consumables, water and energy as well as low resistance of the paint to washes and long painting times.
The parties entered into an agreement after a preliminary examination of the benefits of the technology developed by Sonobia. The company expects that by the end of the current quarter, the technological feasibility study phase will be completed by joint R&D with the Italian manufacturer, after which further development will be carried out at the industrial level, the technology will be implemented in the Italian manufacturer’s production line and commercial use of the technology by the manufacturer.
The size of the annual Indigo Colors market is estimated at $ 1.3 billion a year.
Roy Hirsch, VP of Business Development: “We are excited to report an important agreement with a leading international company in the field of jeans production, where a groundbreaking Israeli technology may lead to a real solution to significant problems in the textile dyeing industry. Substantial size. “