2024-09-29 23:24:33
After the bumper success of Hindi dubbed versions of films like ‘Pushpa’, RRR and KGF 2, there is a race among South filmmakers to make Pan India films. However, to attract more and more Hindi speaking audience, South producers are now signing Bollywood stars. a report:
highlights
- There is now a competition among South filmmakers to make Pan India films.
- South filmmakers are now trying to woo Hindi audiences.
- South producers are now casting Bollywood stars in their films.
The Hindi dubbed version of the film ‘Bahubali 2’, released in the year 2017, surprised not only Bollywood but also the people of South cinema by entering the Rs 500 crore club. Earlier, Aamir Khan’s film ‘Dangal’ was the highest grossing film of Bollywood with earnings of Rs 387 crore. Then in the year 2022, when the theaters opened after Covid, even before that, Allu Arjun’s film ‘Pushpa’ had created a stir in the Hindi belt. After this, Kannada film star Yash’s KGF and Telugu superstars Ramcharan and Jr NTR’s film RRR made the Hindi speaking audience crazy. Whereas at the end of the year, Kannada cinema’s film ‘Kantara’ also got a lot of love from the audience of Hindi belt. The result was that there was a competition between South film stars and filmmakers to make Pan India films (films that are dubbed and released in Hindi along with Tamil, Telugu, Kannada or Malayalam). To attract more and more Hindi speaking audience, South cinema producers started signing Bollywood actors as co-actors in their films.
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From cameo to powerful role
Bollywood superstar Ajay Devgan played the role of Ramcharan’s father in the film RRR, released in the year 2022. ‘Bahubali’ fame SS Rajamouli not only signed Ajay to take his film to the Hindi speaking audience, but also took the help of Aamir Khan in the promotion of the film.
There is going to be a clash between these big films at the box office, the South did the math and created their own path.
Amitabh and Deepika Padukone seen in ‘Kalki’
At the same time, Amitabh Bachchan was also seen in the lead role along with Prabhash in the film Kalki 2898 AD, released this year. As Ashwatthama, Big B also received a lot of praise for his role. Saif Ali Khan is seen in the role of the main villain in Junior NTR’s film ‘Devra’, released on 27 September. His acting is being liked very much.
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Amitabh Bachchan in Rajinikanth’s ‘Vettiyan’
At the same time, megastar Amitabh Bachchan will also be seen in an important role in superstar Rajinikanth’s film ‘Vettaiyan’ to be released next month. Whereas Bobby Deol will be seen as the villain opposite Tamil superstar Surya in his film ‘Kanguva’ to be released in November. Fans are already excited to see Bobby Deol’s strong look in ‘Kanguva’, who was praised as a villain in last year’s ‘Animal’.
South cinema people got benefit
According to the experts of the film world, South cinematographers had started the process of involving Bollywood stars in their films in order to connect more and more Bollywood audiences with their films. Looking at the bumper success of films like RRR and ‘Kalki’, it can be said that the makers of South have been successful in garnering more audiences for their films in the Hindi belt.
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Earning due to Bollywood flavor
The Hindi dubbed version of RRR had earned more than Rs 200 crore. The Hindi dubbed version of ‘Kalki’ also earned around Rs 300 crore. Regarding this, producer and film business analyst Girish Johar says, ‘In the world of cinema, hero is considered the identity of any film. This is the reason why the makers of South Cinema are making Pan India films where the lead actors are signing from South Cinema.
‘But apart from that, he is taking help of Bollywood for co-actors, villains and even heroines. In this way, he wants to garner more audiences for his film in the Hindi belt also. Of course they have benefited from this also. Recently, Hindi dubbed versions of many South films starring Bollywood stars performed well. At the same time, many more such films are going to be released in the coming days.
bollywood stars in south film
RRR – Ajay Devgan
Kalki – Amitabh Bachchan
Devra – Saif Ali Khan
Vettian – Amitabh Bachchan
Kanguva – Bobby Deol
About the author
Prashant JainPrashant Jain is an assistant editor and film critic at Navbharat Times. He has been working in the field of journalism for two decades. Apart from keeping a close eye on the world of cinema and the box office, he writes on travel, food, books, women and social issues. He is an alumnus of the Indian Institute of Mass Communication (IIMC). He likes travelling, watching movies, reading and writing… read more
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